Red yellow and blue children's wear Ye Xiandong: No one is born to be a good person

No one is born to be a good person. Every successful entrepreneur inevitably experiences the joys and pains of growing up.　　Ye Xiandong is no exception.　　In the 80 's, the Wenzhou industry carried the reform and opening up of the spring breeze, vigorous and dynamic reforms and development, Ye Xiandong also at that time a foot into the apparel industry ―――1984 years, high school graduation Ye Xiandong began to dabble in children's wear industry. The first time to go out to run business, Ye Xiandong still don't know how to negotiate business, but with intelligence and diligence, one months run down, the fledgling Ye Xiandong incredibly take back the goods worth 80,000 yuan contract. First, let Ye Xiandong Children's wear industry at first sight. Soon, he and relatives in cooperation, in his hometown to start their own children's clothing factory. Run business, sign a list, pick up samples ... Do it at night, sell it during the day, and toil for 7 years. By the time of 1991 years, Ye Xiandong had accumulated enough original funds to cover an area of 2000 square meters of plant. Since then, he has been in the development of children's clothing industry will not be collected.　　1996, in the efforts of Ye Xiandong, red and yellow Blue Children's Wear Co., Ltd. was established ...　　From bicycles to professional logistics----means of transport alluding to historical change journalist (hereinafter referred to as): the opportunity of reform and opening-up has brought about the vigorous development of the Wenzhou garment industry, since 1984, you have experienced the reform and opening-up of China's clothing industry from scratch, from small to large whole process, can you talk about the clothing industry in these years of experience?　　Ye Xiandong (hereinafter referred to as:) I have a very image of the example, that is my personal experience----all the way, to see the changes in my transportation, we know that the development of Wenzhou children's wear industry footsteps. I rode a bicycle in the 1980s, when the wholesale market of Wenzhou was mainly concentrated in the Drum tower, Square Road, from Yongjia to Drum Tower to go through the Oujiang River, need ferry, at that time with the bicycle freight, the goods bundled in the back of the bicycle, but so the volume of the tail is very large, very inconvenient, the goods aboard to the ship to back up, bumps badly,　　It's more inconvenient to deliver on rainy days. The early 90 is the world of motorcycles, motorcycles naturally become the choice of delivery.　　At that time the children's market has formed a certain scale, West station, Iron Well Bar, Park Road, Children's Wear city formed a large and small children's wear market, delivery also not only to a place, but is still a person driving, people in the former, after the goods can be transported how much, delivery to the store, to the goods for money. By the middle of the 90, the advent of the automobile era, freight volume increased, by God's gas is also less, delivery is rain or shine.　　At that time, many small manufacturers bought private cars, with four-wheeled car delivery is much better, faster and more secure.　　By the middle of the 90 's, manufacturers have fixed source, to a certain number of stores fixed-point delivery, and iron well bar market relatively concentrated, also do not need to run.　　And now, Wenzhou Children's wear in the domestic slogan, many small manufacturers have changed and development, and some have formed a considerable scale, delivery has already no longer need to send their own, have a specific logistics department operations. This process is actually warmThe progress of the State children's wear is the history of children's wear: Wenzhou children's wear industry from wholesale unified market to the gradual rise of the brand.　　Remember: Wenzhou children's Wear has experienced the bicycle age, the motorcycle age, the automobile age and the specialized logistics post era, this is also the children's clothing industry from the wholesale to the brand gradually establishes the process, then the present Chinese children's wear industry present situation how? Ye: From these years, our children's wear consumption demand has been maintained at a high rate of growth, such as domestic children's clothing consumption of about 2.1 billion, the average annual consumption of children's clothing about 40 billion yuan, probably accounted for the total consumption of the national apparel 7%, the global children's wear total consumption of 3%.　　With the improvement of people's living standards, children's wear market capacity in the next few years will have a larger leap. With the maturity of people's consumption awareness, the current children's wear market has turned to brand consumption.　　Since 2002, our children's wear market brand number has quadrupled. However, from last year's release of Zhejiang province children's wear product structure report can be seen, children's wear products in the price of 50 yuan below accounted for 72.8%, 100 yuan and more than 6.2%. This shows that most of our children's clothing companies still rely on quantitative expansion to obtain profits, rather than brand value-added.