Reduce bid promotion More ineffective click effective tips

1. Choose the Accurate keyword:


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promotion keywords can be divided into flow words and effect words two categories, in consideration of the promotion of the cost of the premise, we recommend that enterprises choose Accurate keywords, I contacted some of the local enterprises in Dongguan, I see them in the background submitted the "Guangdong, Dongguan," Such a word, I do not understand the search "region" How many of those keywords can really translate into how many of their customers are precision customers.


 


2. Geographical restrictions and time-period promotion:


 


according to market customer group characteristics positioning to promote the region, such as your customer groups are mainly concentrated in the Pearl River Delta region, you set up a nationwide promotion, then you think from Sichuan or Tibet where the click of the number of users can be really translated into your customers? The promotion can be suspended after a period of time, for example, after 10 o'clock, because even if a business phone comes in, no staff work.


 


3. Maximum daily consumption limit:


 


Baidu Promotion backstage can set up account daily maximum consumption and plan daily maximum consumption, recommended everyone set to reduce the risk of serious loss of malicious clicks, such as a plan set up a maximum consumption of 80 yuan account set the maximum consumption of 1000 yuan, If this plan a keyword to appear malicious click at most only consume this 80 yuan the plan is suspended to promote the line, but if not set the highest consumption, the highest consumption (ideal) may consume 1000 yuan after the early offline, and affect the normal promotion of other plans.


 


4.IP exclusion:


 


Block specific IP address to see your promotional results, through the site to add 51la,cnzz, such as flow statistics software through the view analysis of IP, if found that an IP has malicious click Suspicion, you can through Baidu to promote the IP exclusion shielding the IP,IP excluded from the exclusion of accurate IP and IP exclusion, IP segment removal needs to be used with caution, because an IP segment has 256 IP, so as not to lose the opportunity to show, missed potential customers.





5. Negative keywords:


 


by customizing search term reports or Third-party statistical reports, manually remove some of the conversion rate is low or not potential customers of the key words, such as a Christmas gift customers, in the search word report to see "Christmas Blessing Information" and other keywords are not his needs of keywords, can be negative through the background, reduce invalid clicks.


 


6. Creative Writing:


 


we believe that Baidu promotion has three levels of audit to pinpoint potential customers, respectively, are accurate keywords, geographical locking, creative writing. Relative creative Writing you may know less, now the geographical limit of Baidu is to the province, I generally suggest that customers in the creative inside of their own business, such as a flower shop in Dongguan, if he was in the idea of a certain flower shop in Dongguan, A customer in Guangzhou may see the idea that Dongguan is unwilling to run so far to buy flowers will not click on our promotional ads.


 


7. Position:


 


This is easy to overlook a point, we are all aware of the top 1-3 click flow is relatively large, but the peer to lower the keyword price, ranking, then our ranking will rise, get a larger display volume and clicks.


 


8. Matching method:


 


Baidu Promotion matching method is divided into four kinds: extensive matching, phrase matching, exact matching, negative matching, different matching methods will affect the merchant in the Baidu Display page appears in the range, reasonable use of matching will help merchants attract accurate potential audience, such as customers to submit "Guangzhou English training" this keyword, This keyword matching method may search for the word: Guangzhou English Training (accurate) Guangzhou English training where Good (phrase) Guangzhou training (a wide range), about the way I write a blog next time to explain in detail.


 


9. Network Alliance Promotion and theme promotion:


 


Have seen a few Baidu to promote customers and Baidu about malicious click of the lawsuit, which has opened a number of Nets alliance promotion and theme promotion, because customers think that Baidu promotion is to promote the search, in the knowledge of the account under the premise of the launch of the Theme Alliance website promotion, resulting in a large number of clicks, Therefore, the proposed enterprise according to the actual situation of the company choose whether to open this part of the promotion.


 


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