Reduce the site bounce rate to allow the site to have more "repeat"

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Operating a website The most afraid of is not "repeat", I believe that all webmaster will have a deep feeling, so the webmaster will want their website users can be more loyal to the site, can visit the site again. But the facts tend to disappoint us, and when we analyze and find that the bounce rate is rising, we find that users are not interested in our site. Why is our website bounce rate so high? This contains a lot of factors, now the author based on years of experience in data analysis to share with you, why our website bounce rate is so high, as well as some corresponding solutions.

First: Unrelated to the construction of the chain, deceive the user's browsing

The release of the chain is one of the site optimization day-to-day work, but many webmasters blindly think that the more the chain hair, the better, no matter what platform to send one or two above, fully implemented the "spread of the net fishing fish" policy. This approach is often caused by the high rate of the site jumped one of the important factors. Why? The author for example, our website is specialized to help people to register, but I am in seowhy such as webmaster platform wantonly do outside chain:

Seowhy Face the user is the optimization staff, people would have thought that your outside the chain point is they need the website, the result is found is a and optimization has nothing to do with the site, the first choice of course is to click on the fork in the upper right corner of the site, which undoubtedly improve the rate of our site jumped out.

&& Solution: In the construction of the chain, we must pay attention to the relevance of the chain. We usually collect outside the chain of resources, to filter out and this site keyword matching outside the chain platform, even if the weight of these platforms is not too high, but also can be very good to increase our effective flow, reduce the rate of the site jump. Change the friend chain is also so, many exchange related website friend chain, this can be very good to guide the user from the friend chain website to our website.

Second: Advertising window must conform to the user experience

Now more and more Web sites in order to gain profits, will be inserted in the site one or two ad league code, which is not the code is the form of Ads window on the site. In fact, 70% of users are extremely averse to advertising pop-up windows, according to a survey, which is one of the reasons why the site is so high. What should we do to make the site jump rate down, but also to make ads window for the site to profit?

&& Solutions: Advertising bomb window must conform to the user experience, the author suggested that you try to close the window of the windows, so as to effectively improve the speed of the Web page open; At the same time, we should learn some large web site practices, set up a good window of advertising time to stay, the following figure:

Only to do so the user experience, advertising pop-up window will not become your site jumped out of the high rate of the culprit.

Third: The keyword and the content of the website page match to spend low

Search engines facilitate a lot of users in need, users need to search for their own key words will be able to access the relevant Web site to browse the relevant information. But many websites have used irrelevant keywords to cheat users ' clicks in order to improve their site rankings. For example, the user needs to search Samsung mobile phone i9100 configuration information, but one click to find other mobile phone or electronic products page article content. This also greatly enhances the website the bounce rate.

&& Solution: In peacetime editing articles, we can appropriately add long tail keyword to promote rankings and traffic, but can not add a keyword after a random write a irrelevant article, and should be around this keyword to seriously write an article, Only in this way can users enter the site to see the relevant information, thus greatly improve the user experience, reduce the rate of the site jump.

Site bounce rate is a very worthy of our attention to data indicators, because this greatly reflects whether our site can have a large number of "repeat customers" and effective flow rate conversion. Therefore, the stationmaster must earnestly do the station, adjusts the good website each kind to cause the bounce rate to be too high the factor, only then can the website be able to continue, the healthy development. This article by the Qingyang Forum (http://bbs.sun0934.com/) LongDong Webmaster Original, reproduced please indicate the source. Qingyang micro-signal 2233903257 Sina Weibo: @ longdong Sunshine network Tencent Weibo: @sun0934.