Reduce the negative impact of duplicate content on website optimization

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There are a number of reasons why the same content is published on different sites, and repeated content has the opportunity to allow the search results to display the same information and to drop the prime numbers of the search results. To avoid this, Google says it will take measures that do not include duplicate content pages. Of course, in reality, we can often find repeated content of the Web page appears in the search results, especially in the domestic site owners. Or it can be understood that Google is not doing too thoroughly. However, as the content of the original author, certainly do not want their own site is not included, and the site is copied included. To this end, we should not take lightly the issue of duplication.

First: The station and Kua station repeat content

Duplicate content of the page can be divided into stations and Kua site two categories, the former is mostly due to the creation of the site of negligence or content management system set improperly, resulting in different URLs to display the same content, Google Webmaster Description Center in detail to reduce the site repeat content method. In the above page there is a small paragraph is actually about Kua Zhan repeat content, if you are not careful, may miss. This little piece of text is actually the most popular place for web makers and seoers.

Second: The cause of the repeated content of Kua Zhan

Why do different websites publish the same content? For several reasons:

A. The original author forwarded the content to other websites or forums to increase reading rate or promote

B.social Bookmark/Blog network services, especially the Chinese web site services, many of their own domain URL to display the content of other sites, such as 365Bloglink

C. The website participates in the blog receptacle, the automatic feeds (this is "the Union display")

D. Do not ask for your website content, called This behavior "collection", this is now the site often the same content of the main reason. How to make Google believe you are the original author?

Kua Zhan Repeat content The biggest problem is that Google has the opportunity to distinguish who is the original author, the original site is not included. So the solution is to make the search engine know that you are the original author. Google Official Blog proposed that we refer to the "ranking as the" Original Source for the Content of you syndicate. The most important thing that you can control is to add the URL to the page in your own text.

Third: The URL of the original text

The easiest way to do this is to add a self link to the page on the original page (for example, at the end). Some websites use this method, but if you find this method unattractive, keep in mind the following:

When you manually forward the content to other websites or forums, please remember to add the original URL to the text

General social bookmark, blog contacts, blogs receptacle and part of the collection network are reading the RSS Feed Web site to get your site content, so you can only add the original RSS feed URL, Wordpress use home can use RSS-related plug-ins, such as decoupled feeds and RSS Footer. FeedBurner users can achieve the same effect using Feedflare.

Four: Other methods of self-preservation

The above methods can not block the deliberate theft of content of the site, collecting websites generally read the content of the Web page, processing materials to remove the original URL. Therefore, I suggest that you make new content, you should inform the search engine as soon as possible, hope to be the first time to include your Web page information. Blogs usually have a ping function that lets you instantly notify search engines. And if your site is not a blog, you should update your sitemap as soon as possible, and use the search engine webmaster tools, notify them of your website updated, detailed methods can refer to the "Add the site to Yahoo and Google's method (c)."

This article is published by Shanghai Web Site Construction Association Network (http://www.580plan.com/), reproduced please indicate the source by link form, thank you!