Reduce the rate of Web site jumps up a new level

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Website optimization belongs to a not simple project, said it is a project because the search engine optimization involves a certain technology, but also strategy and patience, a site want a good ranking often requires a lot of factors, as far as I know, Baidu and Google to judge a good site to consider the indicators have more than 200 items, So the skills used in the optimization process are basically included in the search engine. For a lot of SEO personnel engaged in optimization, do site optimization, it is necessary to treat, not with the search engine Cention, because the search engine is like a mirror, you seriously, it is serious. This article briefly describes the SEO problem that many people ignore.

What is the site bounce rate

What is the bounce rate? Even SEO personnel often ignore this problem. Web bounce rate refers to the number of people who go to a Web site and the total number of visitors to your site. Use Google Webmaster tools to measure the bounce rate. If a website's bounce rate fluctuates at 55%, it is explained that nearly half of every 1000 visitors did not click on any link to close the page, which is actually quite good, the site bounce rate does not have a specific value, but the bounce rate is obviously lower the better, indicating that the site has a lot of stickiness, The website has certain value to the user, it can powerfully reflect the user to the website approval degree. If the jump rate is too high, the content of the site is not rich enough. Therefore, the site's bounce rate will be the search engine as the weight of one of the factors.

Bounce Rate Impact Ranking

Search engine will take the site bounce rate as the quality of the site one of the standards, so the bounce rate will affect the rankings. But not all sites have installed the search engine statistical tools, so many times the search engine does not get the exact data, and will not directly use the formula to calculate the weight. However, search engines are judged by two of times. So what is a two-time search? For example, if a user searches for a keyword and opens a Web site in the return result, closes the page without finding the desired result, and then clicks on another site, and if the user finds a search result on the second click of the site, then for the first site, is equivalent to a two-time search. In this process, the search engine can be calculated through "two searches", this process is similar to the statistical tool jump rate calculation, think of a good page ranking, but "two times search" is very high frequency, it shows that this page is the user does not like or the quality is not high, it can not meet the needs of users. Then the search engine in the readjustment of the page will be the ranking of the net downward.

How to reduce the bounce rate

Through the above analysis, webmaster Friends understand the site bounce rate for users and search engine importance, then how do we do, in the end how to reduce the bounce rate? This is back to the old people of the content: good service users, do enough content, at the same time to stimulate user clicks in the form, to achieve unique novelty. To meet users, SEO personnel must be under great Kung Fu, the site in addition to contain users want information, must do a good job experience services, such as novel station can adjust to read does not stimulate the background color of the eyes, in typesetting as much as possible, use high-quality pictures or video information, for some blogs, Regular small activities to mobilize the enthusiasm of the user. For the forum, to do a small enough, enough professional, to have a professional person to deal with the question of users, and let users feel that they are the host of the Forum, but also actively publicize the circle, so that people have contact, resulting in stickiness. Satisfy the user, completes the user experience the road forever is endless, we must diligently dig. But remember not to use the headline party for the sheer appeal of users, which will only lead to user aversion.

Search engine optimization is actually the essence of user optimization, only good service users, search engines will be recognized, will have a good ranking. Now the internet is full of SEO knowledge, but most of the emphasis on technology, this point novice need to pay special attention. Well, this article is here, if you have a good idea can be at any time and I exchange, in the future of the article to continue to share other SEO ideas. Welcome everyone and 11544.html "> I contact, qq:5899385." This article from the Shenzhen website Construction, the original address: Http://www.zijiren.net, also welcome reprint, reprint, please retain the copyright, thank you!