Reduce the risk factor of site active link

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As we all know, external links has been one of the core SEO work, especially for Google, the site did not accumulate a certain outside the chain, hot keywords will be difficult to achieve a higher ranking effect. And the public view at home and abroad, SEO to obtain the form of the chain is divided into "passive" and "the main chain" of two ways, the passive chain is mainly refers to through the "link bait" to attract the form of external links, such as the implementation of the way through the release of a number of articles linked with the keyword to get reprinted and then accumulate outside the chain, Or the release of some practical tools to attract other Web site recommendations, and the current domestic SEO industry, the passive chain of the SEO operation is not common, mainly because of the impetuous domestic SEO and the Chinese people on the network copyright awareness Weak. Therefore, the domestic SEO in the operation of SEO projects, often take the initiative to link the way, active link of the main two types of operation for manual exchange links and tools to publish links. And such links to the impact of SEO effect variables, such as in recent months, Google's several rankings update, have reduced the value of exchange links. And because the active link is less natural than the passive link, it is easy to make the search engine understood as deliberately manipulating rankings. Today, Albert will discuss with you how to minimize the risk factor for active links (manual exchange links and tool publishing links).

Manual exchange links mainly include: Website Exchange links, application site navigation links (www.525web.com.cn), open Directory landing. Let's talk now about how to minimize the risk coefficients of their manual exchange links

1. Website Exchange links

(1) To find relevant sites for Exchange links security in unrelated sites exchange links.

(2, the article of the Natural Keyword link security in the link area of the exchange links

(3, links in the link area is safe in the links page links

(4, with the high weight of the site link safety in the search engine has been punished site links

2, the website promotion personnel will submit the website to the website URL Station submits the link application.

(1) To find the high weight of the Web site to submit security in the low weight of the website site.

(2, the most relevant directories submitted to the Web site are safe in unrelated directories.)

3, landing DomZ, Yahoo and other Open directory is the most effective way to link the site optimization.

(Landing DomZ is the most efficient and important way to get the outer chain.) is DMOZ open catalog included in the audit is more stringent, I believe that whether you submitted to the irrelevant directory and the site before the submission of some errors will not be included, so there is no security. ）

Tool publishing links mainly include: forum mass, message this mass, Boke cited mass, boke message group, blog groups and so on, we now talk about how to minimize the risk factor of its manual exchange links

1, Forum Mass

2, message this mass

3, Boke cited Mass

4, Boke message, such as mass

5, blog Group Building

Through the tool to publish links are one-way links, so there is no problem of exchange links, because it can quickly get outside the chain, so won a lot of Black hat seo welcome, and even red some SEO software. And personally think that at present in the domestic operation of some mass tools to assist SEO also has a certain role. But there are also some of the bulk of the function I do not agree, such as the guest book Mass, Boke message group, Boke cited Mass, and so on, because the purpose of their mass is very clear. These tools group of outside the chain part of the search engine algorithm has not been counted into the score, and if there is a clear evidence that the main use of the site, including the message, blog messages, Boke quotes and other mass URLs to try to get the ranking of the site to improve the right or directly from the database to delete its Here are some suggestions for a Yahoo search portfolio for Exchange links:

"When you put the link, please get the consent of the other webmaster."

Do not in the guest book, BLOG, BBS and other pages of mass links, which not only will not be ranked from the search engines, but also may be the search engine penalty! Manage the interactive pages of your site to reduce the chance of contamination by malicious man-made mass links.

Carefully select the linked object, pay attention to link quality, away from bad neighbors. It's dangerous to link up with websites that have been punished. Word, we advocate a reasonable link between high-quality content sites, but there will be severe penalties for those who use links to cheat. ”

And in addition to boke messages, Boke quotes, messages, such as a few dangerous cheating methods, individuals think that Boke Group building, forum Mass for SEO effect or have a certain auxiliary effect, but the prerequisite is "operation appropriate." Let's talk now about how to minimize the risk factor for mass group:

1, the tool needs to have the accurate search function, the selection and optimization keyword related boke and the forum. And then publish the relevance of the article, not only to increase its relevance, but also to avoid the topic is irrelevant to cause search engine suspicion.

2, the data source to diversify, now many Boke group building tools can only release Oblog system, many forum publishing tools only support dynamic Network forum. The diversity of data can also increase the nature of its mass.

3, blog mass can specify different Boke address to publish different articles. Avoid duplication between blogs.

Summary: Although product intelligence is an inevitable trend to improve efficiency and competitiveness. But the SEO industry at home is still in the primary stage, SEO algorithm research is more reference to foreign views, SEO technology is a mixed bag, SEO Commercial Road is not clear. Therefore, the premature development of product intelligence often will cause the cart before the horse, breeding more seo hidden dangers.