Reduced production and sales Yaris was Guangfeng into the "limbo"

Every reporter Gao from Beijing, a person close to the senior Guangfeng told reporters, "the company is now focused on the Camry and Highlander above, whether it is marketing or publicity costs, not to Yaris above cast."　　"After the embarrassment of 175,000 of the 2008 sales and marketing targets, the company has given a rather conservative production plan ――18.5 million this year," he said. The reporter recently from the Toyota High level of Guangzhou auto know, has been "dragged down" small car Yaris this year's sales target has dropped from 20,000 last year to 10,000 to 15,000 vehicles, was scored "limbo".　　The Camry plans to sell 155,000 units this year, just offline Highlander is expected to sell 20,000 vehicles.　　Industry expert analysis said, 10,000 targets for Yaris this should be the impulse of the model can basically be regarded as "death penalty", Guangzhou auto Toyota has to give up Yaris this model of the crossroads. Cutting production and selling Guangfeng or abandoning Yaris "Yaris for Guangfeng has been very marginalized. "A person close to the senior Guangfeng told reporters," Companies are now focused on the Camry and Highlander above, whether it is marketing or promotional costs, not to Yaris above the cast. "According to the investigation, the reporter found that in recent times, Guangzhou auto Toyota has hardly launched promotional activities and advertising for Yaris, only a" discovery Yaris "ads can be seen in public. "That's not a big marketing event, just an event we had during the Shanghai Auto Show," he said. Husu, deputy general manager of Guangfeng, explained to reporters, "we will not have any special marketing plans for Yaris this year." "It is understood that last year, Guangzhou motor Toyota sold a total of 150,000 Camry, originally set 175,000 sales did not complete," is the Yaris dragged hind legs, even 20,000 did not sell. "As the most important car market in the country, only one Yaris was sold in Beijing last December," the person familiar with the matter told reporters. "Industry expert analysis pointed out:" The reason why Guangfeng development so fast, all rely on the Camry these years of hot, this with the Camry years of Word-of-mouth is not unrelated. But Guangfeng in not have real car product marketing ability on the Mayalis, production and marketing contradictions led to dealers refused to pick up the car, resulting in Yaris for a long time in the sale of the two digits, lost so miserably is inevitable.　　"In the face of competitors fit, Granville and other models each month near million sales figures, Yaris this year set a target of 10,000 vehicles, and just announced the price of Highlander in half a year has 20,000 of the production and sales target, can see the Toyota abandoned the Yaris of the mind." Guangzhou, Toyota executive deputy general manager Funchenya told reporters: "Yaris this model to be accepted by the market will take some time, we reduce production and marketing is also to spend the incubation period." "Put into production Highlander July or increase the overall sales and marketing for the Yaris burden of Guangzhou Toyota, with domestic Highlander launched at the same time Guangfeng second production line will undoubtedly mean the beginning of the Guangfeng new era。 According to the data provided by Toyota (China), the total investment of the second Toyota production line is about 4.26 billion yuan.　　With the completion of the second production line, the total production capacity of Guangzhou Auto Toyota will be expanded from the current annual output of 200,000 units to an annual output of 360,000 units, at this stage the line will produce Highlander models to meet the growing demand of the domestic auto market. Guangfeng deputy general manager told reporters: "The first 4 months of the year the market is better, from the feedback from the dealer, Highlander Price is also very competitive, we will be in accordance with market changes in July this year will be 175,000 annual production and sales target." "It is understood that Highlander offline, the whole car will have 2.7L and 3.5L two large displacement, 7 grades of 10 models, the price range from 248,800 to 429800." Market experts said: "For the obvious growth of the domestic SUV market, Highlander is a highly competitive spoilers." ”