Reflecting the six dimensions of SEM marketing of enterprises

SEM is the search Engine abbreviation, meaning "seohttp://www.aliyun.com/zixun/aggregation/8485.html" > Search engine Marketing, That is, search engines for the whereabouts of the referral or Xu activities to reach the sale of the wrist process can be called search engine marketing. Baidu Engine, Google, Sogou, search, 360 search as the mainstream search engine occupies more than 99% of the market share. The marketing form of the search engine can pay dividends to the key words advertisement from the advertisement triggering affair directional advertising, from the operation and delivery style can be dividends SEO promotion, auction promotion, brand area, Internet Alliance promotion, open courtyard and so on. We refer here to the SEM results, is about the above several good multiple advertising effects of the overall analysis. The SEM results reflect the following several identities. Little head bidding assistant to give you a detailed explanation today.   I, industry and business factors   not with the industry and colleagues in the industry do not have the same business is in the SEM promotion of the implied in the effect of Shing, is being discontinued SEM extension of the prediction and optimization process to consider this aspect of the echo.   Civilization industry, the public bus industry, the financial industry and so on often have the promotion effect of high strength.   II, brand factors   marketing process of brand factors in the response can be said to be a choice. The promotion of SEM should be in accordance with the brand does not have the same response stage reasonable assembly budget and delivery channels, so as to obtain the best results.   Brand has formed a credibility, easy to achieve sales transformation.   Three, search engine factors   not with the search engine market share is not the same, the audience attributes are different, is in the SEM to promote the certificate brand positioning, product and regional characteristics, choose the appropriate search engine to suspend the launch.   Baidu as a preliminary search for the market and over is a good contrast to the choice, Google to locate professionals and Hong Kong and Macao users.   IV, the advertising form factor   Enterprise SEM promotion KPI's request already precisely has not been the same advertisement form. Pay attention to the promotion of brand display selection of network Alliance products is appropriate, pay attention to the promotion of results can choose to bid promotion.   Of course is being promoted in the course of the brand and the effect of the promotion of the full weight is not the same, very few enterprises to suspend one-sided promotion.   Five, put the optimization factor   advertising is being put on schedule to optimize, there is no same search engine with the same launch track and promotional features, but also related to budget installation, user positioning, seasonal factors, regional, creative materials, and other sizes.   optimization without extreme, with professional ability to optimize delivery, can be useful to throw funds, promotion effect.   VI Site factors   Website for the promotion of soft landing sites, the opening speed of the site, site style, and the user's resume directly reflect the transformation, do a good job of Web site optimization and operation can be mentioned how many times the effect.   is promoting the month, the conversion rate of each promotion point, the effect will be 1 to twice times. Therefore, the optimization of the site is the most important in the SEM promotion.   above about the impact of SEM release effect of the 6-year night factor, that is, a corporate collection of marketing and internal and external work of the silhouette. Internal strength is the website construction and optimization for the promotion of basic, Wei Gong on the choice of accurate delivery channels and quality optimization capabilities. From the inside out, you can do more with less, from outside and inside, then less.   Focus on the construction and optimization of the site, focusing on SEM optimization is the Enterprise SEM promotion effect has long-term protection without two tips.