Reflection on every guest: Give up Internet promotion is actually disarm surrender

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Have you seen the good voice of China this year? Loyal fans of the sound last year, Xiao Lu asked his colleagues around, the result many people have given the negative answer, "you see every guest in the" Good voice of China "do advertising it?" A netizen asked Xiao Lou, the second season good sound basically a set not to drop Lou some vacant, seem to see it! Little Lou has some uncertainties! Every guest in this "good voice of China" investment 10 million advertising, who knows?

When it comes to visitors, there are two things that are memorable, one is two years ago, as long as open Hao123 browser, in its upper right corner will see every guest do ads, all kinds of sales promotions information, two is the object of the network popular, many brands in the Internet to do publicity, all like to use the object to promote, The goal is to pull the relationship between users. As things changed, two years later, every guest seems quiet a lot, hao123 see it, last year's network popular language "Fang, how do you think!" And this year's "I Long Hair and waist", even more do not see the shadow of every guest, where the customer as if suddenly disappeared in the network, in Jingdong, Taobao, Xun in the noisy, in the micro-letter, moving to the end of the fight, where the customer fell lonely!

Once name move of every guest in fact has been in the effort, but its propaganda center is in constant swing, even more amazing move is unexpectedly with 10 million the second quarter "China good Voice", 10 million yuan and Gado 100 million advertising investment ratio, less than one-tenth of others, And Sohu video 200 million yuan advertising buyout network copyright comparison, is dwarfed, its end result is, in numerous advertisers silently no one appreciates, basically is to hit the water drift, even more let the person is worse this year's good voice champion Li's image really lets the person dare not compliment, all sorts of factors add together, this is a failure marketing promotion !

Many grassroots stationmaster likes fight on the Internet, because it can obtain the ultra high influence through the low cost way, actually also is so, the Internet more than 10 years development history, has created innumerable grassroots myth, but, has not evaded, is in the internet successful grassroots, If you want to show up in traditional media such as television, usually not very successful, such as the first season of "China Good Voice" contestant Dong Zhe, fairy song singing Ruqirusu, tactful and moving, and one to the TV, four instructors did not turn around, the result in the audition was eliminated! In the Internet you can do the wind, And to the traditional media, usually acclimatized, dead very embarrassed!

Creating a network brand is not easy, regardless of the customer's own value, while the user's access to reduce the impact, this time gambling "good voice of China", either holding the attitude of a fire like the white cloud aunt, or the success of the martyrdom, the results in exchange for financing is not in place, and plunged into a new trough, The recent momentum is flourishing millet boss lei sit not live, there is news that, where the guest investors lei to take over every guest, where the top people pointed out that lei to clean up every guest "mess" shows that, as already a guest investor in his, where the customer financing is not in place in the current situation, it is very likely to be a buyer. Where the customer in the hands of millet mobile phones, do not know what will become, is the transformation to sell mobile phones? It's hard enough for the Thunder Army!

With every guest gradually out of the line of sight of netizens, the internet such things happen too much, see how not strange! However, since the birth of the Internet, then, it is necessary to die in the Internet in the vigorous, where the promotion gave up the Internet channel, and the traditional media to the television advertising, it is the next unwise! This also gave the Internet entrepreneurial people to wake up such a wake-up call, the traditional media advertising on the internet is not buying, and even the phenomenon of acclimatized, as early as the previous 58 in the city, net has also been in the TV advertising fight, has not yet found a way to continue to profit. Give up the network promotion, choose the high price television advertisement, this kind of death knock the result, and Ishing what difference?

Of course, every customer's end is not only give up the promotion of the Internet, there are other factors, such as blind expansion, from selling clothes indiscriminately expansion, make-up, table, mop, will eventually become nondescript, user volume and user viscosity are continuously reduced. And in the competition of other network operators gradually feel powerless, fall into the second echelon, the most important point is that every customer has been relying on financing started, the result once the financing is not in place, it is the most lethal, so, want to survive on the internet, one to get netizens support, two to independence, do this is not easy! This article is designed by Shenzhen website: http://www.szfangwei.cn starting A5 webmaster NET, reprint please keep the link, thank you!