Reflection on microblog marketing from Weibo value

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Recently Weibo seems to have faded out of our topic circle, in addition to the microblogging platform in how to flow out of the current, has been a long time did not see some of the popular discussion of micro-blog, at noon in the online soy sauce, see a netizen in Baidu know the question: "How to see the value of a microblog." Let the author stop wandering footsteps, can't help but ask oneself answer, yes, although I am also a small molecule in network marketing, but this simple question really understand?

I've also written some articles about how to do Weibo marketing, all stay in how to do the level, see this question when immediately feel that the time to write the article is so superficial, do not know the true value of a micro-blog also talk about what marketing, it is necessary to carry out a reflection on the line. Below the little brother collected to do a good job of micro Bo marketing needs to have the following several major useful value to share out:

One: Does the copywriting have value

If you have been in the advertising company, must be very familiar with the post, the younger brother has been in the state of nodded, if you do not know what the copywriting is, how can you write something attractive? A netizen in the watercress is this explanation "the copy is by the title, the subtitle, the advertisement body, the advertisement slogan compose." From this point of view, a valuable micro-blog should have the nature of the news, the attitude of the output nature, triggering the nature of netizens thinking, fun and entertainment nature.

such as Kai-fu Lee Teacher of this micro-blog is a good example, so far has been forwarded 74133 people, netizens comments more than 16,155, except the teacher is a celebrity, this micro-blog also has: New events (news), Clear point of view (point of view output), so that netizens have spit (thinking) of the value.

Two: Whether the picture has the value

Pictures are often easier for users to accept, and the user's browsing costs are lower than the text, therefore, a picture with a micro-bo than do not deserve the picture of the more popular, with what kind of map is very important, this diagram can and copy the meaning of the same, can play a role in visual supplement, are its value.

For example, the two-day comparison of the fire "Chinese popcorn Machine" in the online popular, deeply reminds us of the memory of the childhood, the following picture is a burst spark micro-bo map:

Third: whether there is the value of forwarding

Why the power of Weibo is so powerful, can be in a short period of time to allow people all over the country to participate in, because the vast number of netizens from the bone or have to share the spirit, as long as there are good things to be forwarded to the friends around, colleagues to participate in, Usually we see those who come up with a whole naked ad just want someone to help forwarding, this is not marketing, this is in bullying.

Therefore, the number of fans of their own accounts and the spread of micro-blog content and depth, as well as the quality of communication will be weakened and so decided how many people can see, such as the following this micro-blog, only a short period of 24 Chinese characters on the timeliness, the point of view, but also caused by the infinite thinking of netizens, with maps to resonate, It is not surprising that the conversion reaches more than 30,000.

Four: The topic of concern is not high

This is the same as when we do the soft text marketing, how to write the title in the user to see the first time aroused strong concern. such as "Teacher, do this interesting?", "Ye and the master's successful reverse attack history!!" "," who "left the" feast "the title of the first to see what it is content, we will actively participate in the discussion, individual netizens will also write some surprising comments, let the person before the light.

Well, the above four points is the basic value of the outstanding microblogging, in the micro-trust groups growing today, micro-bo marketing is not to win, should be quality, high-quality micro-Bo will arouse the attention of the vast number of netizens and participate in it. In addition, micro-Bo platform is also to build brand high-end platform, if your business is ready to enter the microblog marketing, please do a long-term plan to do high-quality microblogging content. Little brother here said perhaps not what the latest method, please do not mind, we have a better way to share out the exchange of learning. Article from the home water purifier Han http://www.hpns.com.cn original, in A5 starting, reprinted please bring links.