Reflection on the cultural value of the online games industry

Xinhua Beijing, March 27 in recent years, China's cultural industry, although a flourishing, but also out of the country, but in the number of exports to create huge economic value at the same time, in quality, especially the output of Chinese traditional cultural values is difficult to cover the shortcomings of the lack of stamina. In this respect, during the two sessions of this year, representatives of the Committee suggested that only the core of culture, that is, values and value system to go out, can truly reflect the value of cultural exports, enhance China's global influence. For this formulation, with many years overseas export experience of the perfect World Interactive entertainment company President Zhouqi said: "Online games export should also reflect the cultural soft power!" ”

Online gaming industry promotes national "soft power"

With the rapid development of China's economy, cultural and creative industries are also developing rapidly, in creating considerable economic benefits, but also in the promotion of national cultural soft power plays an increasingly important role. And the online game industry as a force of cultural industry, but also played an excellent role in driving. As a cultural product, the net swims has the extremely high commercial value. According to the report by ABI Research, a US market analyst, the market size of the global online games will exceed 20 billion dollars in 2012 years, and the cultural value behind it is even more immeasurable. Online games has become a country to promote the "soft power" of an important position.

Zhouqi, president of the perfect World Interactive entertainment, also summed up the company's development: "On the one hand, online games can be a specific cultural needs and value orientation imperceptibly for the player's game experience, on the other hand, we believe that only a specific culture and the combination of such an original online game can be played in the player's sense of the peripheral, Can form special attraction, win the favor of the player. ”

Reflection on the cultural value of the online games industry

As the leading enterprise of Chinese online games overseas export, for a long time, the perfect world insists on the fine and global development strategy, and relies on the strong research and development strength, and continuously integrates the Chinese traditional culture into the game works, and has harvested the extremely high popularity in the global net swims market, More let the world players fully appreciate the great charm of Chinese traditional culture. Zhouqi, president of the perfect World Interactive entertainment, said in an interview that now we have more than 10 products successfully transported to more than 100 countries and regions, with the help of the Government to build international brands and enhance cultural communication power has become the perfect world has been the historical mission.

As some people in the industry think, a good game product is not just a kind of entertainment, but gradually show a wealth of cultural connotations, the positive impact on society has become more and more.

In this regard, the perfect world approach can be said to coincide with it. Regardless of the adaptation of pre-Qin ancient books "Jing Hai" "Perfect World", mysterious fantasy style of "The immortal", or the martial arts culture of the "Days of the Dragon Slaughter", not only in the quality of the recognition of the market, more revealing a strong oriental cultural charm, such as myths and legends, classical architecture, national costumes, even martial arts, chivalrous spirit and so on, The player not only can enjoy the joy of the game, but also can experience the unique place of Chinese culture and the inner charm of the nation.

Today, the Chinese Government is clearly aware of the significance of fostering and promoting national original online games. With the domestic online games in the technical maturity, cultural implantation has become very handy, with the press and publication Department of the "Chinese original Online games overseas Promotion Program" and other policies, not only can promote Chinese enterprises to achieve profit growth, but also to meet the cultural impact of the continued expansion. (Beijing, the IT channel)