Reflection on the layout of high quality content from the theory of "weight influence wage"

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Say "content is king, outside chain is Emperor", that is not we can say we can say as long as we have high quality content outside chain can invincible. In fact, the author believes that the site content strategy is a bit like real life cruel job hunting phenomenon, you not only need to have the ability, at the same time external also plays a certain factor. As recently as the online very hot "weight impact wage theory", this is undoubtedly provoked a job search a sensitive topic: good image will get more opportunities. And for our content, when our content is very high, how to make our content layout also design a better image is one of the key factors that can get visitors ' favor. So exactly what details we can start with. I simply share my four experiences.

One: Provide a quick navigation of content

A high quality article may be very long, so how to make it easier for our visitors to access the content of each key point? We can use the directory for this. For the concept of the catalog, the most impressive hundreds of degree encyclopedia. Because the content of Baidu encyclopedia some longer, this use of the directory to extract the contents of the first level of directory and level two directory, as shown in the following figure:

Above we can see is a "temporary residence permit" encyclopedia entry, the scope of the content is indeed wide enough, involving the source of temporary residence permit, policy, how to deal with the problem. If we do not use the catalog, directly all the content together, when a visitor wants to find out how to handle the information of the temporary residence permit, it must be difficult for this visitor to read the end of the article patiently, discover your content value.

Second: According to the user's browsing habits layout content

The user's habit of browsing the content is not without trace. If you carefully analyze the page content of the clicks, you will find that the user's browsing habits for the most important area of the page is to render an "F" letter-shaped area, as shown in the following figure.

In the image above, the red area is the area that the user is most concerned about. And how does this habit of users help us? In fact, the truth is very simple, since the user in this area of concern is the highest, we need to put our high-quality content layout in this area. If you put your content in other areas, when our visitors come into our content pages and find that they don't find what they want in their area of concern, even if your title is good and the quality of the content is high, the visitor has no patience to look for it.

Third: Put the content of the key information on the front of the page, add a summary

As we interview candidates, you have a high ability, then how to let the interviewer in the shortest possible time to know that you are the person they are looking for the success of your interview. This is very much our content, even if you have a high quality content, how to let visitors know in a short time that this is what they are looking for the information is related to the visitors will continue to read. This can be reflected in the summary of our content, as shown in the following figure

When users enter the content page, they find that the information in the summary is what they want, and they will continue browsing. In the summary information we can set the keyword or key sentence in our content.

Four: Speed is fundamental

Speed is an eternal topic in our site operation. The page without speed does not need to say SEO or ueo. Generally for the content page loading speed optimization We can use gzip compression, WP Smush It and other compressed site page size to improve load speed, or using caching, CDN and other technologies to improve speed and so on. Remember, the faster the page is loaded, the more loyal the search engine or the user will be.

I do not give a positive or negative attitude as to whether weight affects wages, but for our content, high quality content needs a good layout to reflect its value, which is undeniable. Hope that this article can help everyone, so that all the quality of the content is more favored by visitors. This article by the Taobao Ladies http://www.ooonj.com/finishing edit, reprint please keep the source.