Reflection on the network marketing reform caused by "fax door"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

March 10, Ctrip Shanghai official release of "Ctrip hotel commitment to the lowest price", that is, "double low price guarantee, three times times pay commitment"--in "Ctrip member price is higher than the hotel reception discount price, pay 3 times times the difference" on the basis of a commitment: "If the price of Ctrip higher than other sites open price, pay 3 times times the difference ”。

11th, the user named "Braised 9001.html" > RMB "id, in the world, to Ctrip" fax door, "The figure of the form, exposing the" Ctrip hotel commitment to the lowest price "insider. Ctrip made "A blacklist of 24 hotels" and issued warning faxes to other hotel operators. These "blacklist" hotels, all are with where to go to the network signed a marketing agreement and can be visited where the network to find the lowest price hotel.

Why Ctrip to such an event, to take such a popular curse of the tough language. To deal with this incident? Why is the price of Ctrip higher than other portals? This is to be feared from the Ctrip and where to operate the way to explain.

The hotel reservation at Ctrip Station is an important source of revenue for the site, and a portion of the room rates paid by the users who have booked the hotel through the site are part of the Commission that the site has taken directly. Ctrip Station call center face hotel and consumer. Customers call to reserve listings.

Ctrip Station's call center cost and commission system, the hotel has to increase the hotel's booking price to support the hotel business. But it is feared that other websites will reduce profits to make hotel bookings less expensive. Then added "If the price of Ctrip is higher than other sites open price, pay 3 times times the difference." Finally Ctrip the hotel, the interests of consumers in Ctrip was "harmonious" dropped.

To say where to go is completely subversive of this system of charging commissions. Where to go to provide hotel online search. Make the hotel price of each website clearly show. Where to go with this platform advantage. Beijing Jiya Communication Project a bit of the company's website switchboard platform for Integration. Rolled out where to go to the hotel through train. Consumers compare prices at the same time. 400 telephone switchboard services are provided for hotel customers. There are different from the Ctrip call center is this platform only users directly dial the hotel extension. Can directly with the hotel telephone communication, eliminating the intermediate link. Where to go is to charge the telephone charges. Easy implementation of hotel reservations. Cost savings. Where to go hotel prices are naturally much lower.

Stop, do not always around the Ctrip and where, the internet era of network marketing has had any impact, but also with me to say?

Network marketing cost model has gone, the effect of marketing is kingly. How to provide this relatively inexpensive and accurate marketing, and to bring users a better user experience (including, of course, quality services and cheap goods), this is the ultimate need to solve the fundamental. Gratifying is like where to go, auto, love Room network, 58 with the city, the price of the net, etc. have launched the same supplier's "website Switchboard" project. Believe that the Internet user experience, will bring a new dynasty.