Reflection on Web data analysis from a long tail keyword

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Since September 1, 2010, there is a keyword increment very quickly, until November 29 2 months passed before I really found the reason, that is, this problem has been bothering me for a long time, only to today understand, here, as a failure to share out, the following will be a summary of the case and analysis.

The specific cases are as follows:

1, according to the Google Analytics data show starting from September 1 A "according to CNNIC statistics, as of the end of June 2010, China's internet users reached 420 million, of which the proportion of minors accounted for" a sudden increase to 37 visits, and lasted about one months. Figure:

2, according to Google Analytics data sources to see this keyword source search engine is Google.

The main keyword access number is: 166 and 66 times, some people may ask these two keywords is not the same? In fact, it is not the same, after the expansion of the difference between the two.

respectively:

The first is: according to CNNIC statistics, as of the end of June 2010, China's internet users reached 420 million, of which the proportion of minors in the Internet accounted for

The second is: according to CNNIC statistics, as of the end of June 2010, the scale of Chinese netizens reached 420 million, of which the proportion of minors in the Internet accounted for ().

The above marked red is the only difference between these two keywords, from this difference, we can get a what kind of enlightenment? Please keep looking.

3, when the first two months to see this data, I do not understand, this is why? I have a very curious mentality of this keyword in google search for a moment, get the following content.

I only see this keyword in Google ranking very high, ranked second, has not paid attention to the first content, this is one of the most fatal problems.

4, when careful analysis of this keyword ranked first content, all the answers are out, the original is: "Civilized Internet, build a harmonious" online essay and Knowledge competition in the second set of questions in the second question, as shown:

About the influence of this activity, please see the media reports: activities by the Central foreign propaganda office, the Central Civilization Office, the Supreme People's Court, Ministry of Public Security, Ministry of Education, Department of Culture, Press and publication Administration, SARFT, the Communist Youth League Central guidance, People's daily, Xinhua, China Network Television, China Network, China Civilization Network Oriental Network and Sina, Tencent, Sohu, NetEase and other national 195 websites hosted, the network of Chinese civilization, China Internet Association industry work Self-discipline Committee contractors.

Through the above analysis: we may be here we have got the first answer, this keyword how to come? Why is it so hot?

Again from the user's point of view, the user came to my site really get the answer?

1, continue to these two keyword analysis, we obtain the following some data:

and. The first key word: "According to CNNIC statistics, as of the end of June 2010, China's internet users reached 420 million, of which the proportion of minors Internet users accounted for"

Number of visits: 167;

Pages per visit: 2.58;

Average site stay: 1 minutes 17 seconds;

New hits Percentage: 98.8%;

Bounce rate: 59.28%;

The second keyword: according to cnnic statistics, as of the end of June 2010, China's internet users reached 420 million, of which the proportion of minors in the Internet accounted for ().

Number of visits: 66;

Pages per visit: 2.08;

Average site stay: 51 seconds;

New hits Percentage: 98.48%;

Bounce rate: 62.12%;

From the above two data, we can see the following several questions:

<1, in the keyword with "()." "Obviously is a group of users who do not think, direct copy of the topic, even the fill in the blank, but you can imagine that in the contest itself is not

A group of senior netizens, from Netizen's custom is understandable, among them, this part of the user accounts for this event traffic 28.3%.

<2, without "(). "This netizen is to some extent than with this in line with the Netizen more professional, from the data can be seen: The first keyword users stay longer than the second keyword a full 26 seconds, that they should be seriously looking for this answer; the average number of pages visited More than 0.5 pages, bounce rate below 2.84%.

2, from the above data, I do not know that users have not found their real answer, because this data does not reflect the final answer in the keyword, at this time, I found this article search the full text, there is no this answer.

The data from this URL shows that the overall data is not bad, that is why? Because this article has close to 1500 words, read to find the answer, at least 2 minutes, at the same time, the site because of the positioning of professional reasons, users still hope to find the answer here, may click on the last side of the article has related content, As a result, the bounce rate and the average number of access pages went up.

Here, this case has been analyzed and completed, so what do I get?

1, when there is a sudden increase in traffic, in addition to find the reasons for the big face, such as: Outside the chain caused by the search engine, a keyword caused. We need to find the cause and determine how long it will last, so that we can better schedule the relevant content to consolidate the flow stability.

2, except for the reason, we should pay more attention to whether the user came to get what he wants, if not, it means we lose more users, this case if you know the problem earlier, I may send an answer to the data article, so the data analysis to the User Center.

3, through the above keywords, we see users at some time in order to find an answer is not to do too much thinking, so, long tail keyword is the focus of the future.

4, similar keywords need to do data contrast to find differences;

The above analysis is for your reference only. Thank the Angel Heart to share. His Tencent Weibo is: Http://t.qq.com/tianshixin This article welcomes everyone to take a pick, the transfer, please specify the source: http://www.52dou.com/