Reflections on reading "4399 mass keyword optimization strategies"

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Hello everyone, I am the Phantom of the Rain. Not long ago 4399 Mobile Product manager released 4399 about their own massive keyword optimization strategy of some experience, the experience is very strong, do not know whether you see the "4399 Mobile Product Manager: A large number of keyword optimization strategy", not to see friends can carefully look at, Inside talked about a lot of our site to choose some of the key strategies, today I will be based on this article, combined with their understanding, to talk about the choice of key words of some sentiment.

1, SEO premise is to understand the source of traffic

SEO is for the website to improve the flow of services for the site to promote sales services, we do SEO when many friends are out of this fundamental purpose, so optimization is more vague and blind. and improve the flow of the site need to find the source of traffic, so can be targeted to do the optimization. We all know that the SEO flow, most of the search engine from the keyword, and the Chinese search for most of the Baidu, so do a good job in SEO, we need to pay more attention to is Baidu's keyword to bring the search flow, the choice of keywords is particularly important.

For many webmaster friends, the choice of keywords is a very headache things, because if an industry is too small, then the choice of Word search volume is relatively small, the choice of the face is relatively narrow, the industry is too large, the choice of a wide range, but the hot word is not too much grasp to do it, and some friends may enter the SEO time is relatively short , the key words of the competition is not very good grasp, then the choice of keywords is more arduous. In addition, there is a more critical factor is that some of the High-value keywords are not able to fully grasp. If we can put these industries hot, unpopular, high value keywords to subdivide, then for high-value keywords, such as brand keywords, do a good job of occupation strategy, for hot keyword, using circuitous, gradually capture the strategy, constantly increase the site traffic.

2, the website keyword must first dig the word to choose the word final cloth word

Keyword analysis is an especially important part of SEO optimization process, we can simply think about, bidding rankings and SEO optimization, as well as other types of Web site promotion, is not used to the keyword analysis, only good keyword selection, in order to better from the search engine to obtain high-quality traffic, in this process, We need to do three aspects: Mining, selection, layout.

Mining keyword 4399 Product manager to introduce to us the 1th is to dig their own brand keywords, such as "4399" "4399 games" and so on with 4399 of some keywords, can be used as the main keyword mining, such a word intention is very obvious, can bring the transformation is very high, Then there are some product words, such as "Angry Birds", "Plants vs Zombies", if you can take a lot of this product word to occupy, then the flow will be very impressive, and then from the user's point of view, to find some of their habits search keywords, such as the answer to join the question of "why" "how" and so on words. In addition, there are some details of the distinction, such as targeting the crowd, such as "Children's Games", "Two-person games" and other words.

and the choice of keywords is more important, which individuals very much agree with one of the point: the electronic business site needs to choose the key words of high conversion rate. A lot of friends start to do a good job of the site's keyword rankings and traffic, but later found that the deal is not much, one of the biggest reason is not to analyze the conversion rate of keywords, if the high conversion rate of keywords for layout optimization, will be in the limited energy to obtain more high value flow. Of course, most of the time high value flow needs continuous observation and analysis will be obtained, and we imagine the key words are very different.

For the layout of the key words, I believe that we have heard a lot, what around a word, what important position highlighted, simple theory everyone will, but the actual operation, the head is relatively vague, 4399 product Manager put forward the layout concept, gave everyone very good advice:

A, the large flow word layout to the first page, section page, channel page, and topic page. And the layout of the topic page for the best.

B, small flow of public words, that is, common users are accustomed to search for some words, such as the question of the demand page, such as "where the small Game fun" "xx game How to play", through the information page layout.

C, do a product or keyword aggregation page, according to the user's ambiguous needs design an integrated Web page, improve the trust of the Web page, so can layout multiple keywords.

There are some small details, we can carefully read the article to understand, my understanding is almost all these. Of course, big sites and small web site strategy choices will also be different, if the big site pay more attention to the optimization of high flow words, we also go to do, will die very miserable, such as the word weight loss, if blindly want to do the word weight loss, not to do it, but to do it will cost too much, not too cost-effective. Friends who want to talk to me can add my qq:578785411.

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