Refresh the industry again and again to buy the myth of the music and millet once again let the industry shocked

Refresh the industry again and again to buy the myth of the music and millet once again let the industry shocked, October 15 12 o'clock Noon, 3000 sets of millet TV in 120 seconds sold out; The video television is even more unexpected, the technology-driven Internet company has appeared a technical failure, the phenomenon of oversold 40,000 units, That the company's executives had to come forward and apologize.

Close to the Millet music channels to Sohu it confirmed that the millet music as if the act of benefiting people simply do not have the meaning of the general benefits, because these products did not really flow into the hands of the user, but to the hands of speculators and then by the layers of fees and charges subcontracted out. In fact, these companies also want to see this happen, which creates a false image of their products in short supply, and confirms their cost-performance, even if it makes no sense to the average user.

A large number of televisions were sold for resale

But not every rice noodle and powder can be the beneficiary of this snapping feast, in fact, most of the people who have been involved in the buying spree have failed. Displayed in front of their computer screen, is always in line.

This seems to make people think of Zhu Ziqing's "Lotus Pond Moonlight", in this prose, Mr. Zhu Ziqing with an intriguing words to end, "but Lively is their, I have nothing." The phrase seems to be the same as those who once saw millet as a price crash in the industry.

In stark contrast to consumers snapping up products, a large number of televisions have been sold for resale. To Millet TV as an example, in the Taobao page appeared a large number of millet TV spot sellers, they have sufficient supply, such as gifted Digital mall cat Taobao store on the show, the merchant has 57 pieces of cash.

"With a map of Taobao store has 57 pieces of millet TV spot, and the total number of millet sold only 3000 units"

What needs to be noted is that the store can also open a millet invoice, its shop official website shows: "It is necessary to point out that the millet TVs sold by the store are officially authentic, the bar code information outside the packaging can be in the Millet official customer service that query, and with the official 2999 yuan invoice, the parents can be assured to buy." ”

However, the price of new products also turned into a 4699 yuan. Previously, the price of millet television was 2999 yuan. The new product was increased by 1700 yuan for sale.

This is also the case with the video television, where some of the video TV is being sold for a fee. A Taobao businessman to the author that all music video TV will increase 500 yuan for sale, but will not issue invoices.

Millet music video channel puzzle-excessive consumption fan enthusiasm

On the one hand, rice noodle music can not buy TV, on the other hand, a large number of television is being put up for sale. Millet TV Public relations director to Sohu it said, Millet is the only regular millet TV sales channels, the reason for this situation is that the industry has a special brush ticket snapped up the user groups.

Excellent lattice digital mall cat Taobao Shop is a crown shop, its most conspicuous banner map area shows that this is a core distributor of millet. However, millet technology companies have a secluded rumor. Surprisingly, the merchant's millet TV has 57 pieces, and the total number of millet TV snapped up, but also only 3000 units.

Allwin, an executive at the consulting, told Sohu it that the mystery of the channel was difficult to unravel, but there were several possibilities:

1, with software brushes, but the software source is a mystery.

2, Millet River closure, but the risk is very large.

In either case, it is no doubt that real consumers have difficulty in grabbing goods. In the process, millet and speculators became the biggest winners, they consumed the enthusiasm of fans, but did not bring them any substantial benefits.

Similar scenes are also reflected in the music channel. But the number is relatively small, usually in single-digit numbers, and is basically in the form of pre-sale. A business to the spot sales of music to the author said that its music video all from the Buy, and grabbed 3 units. However, it is unclear how credible the store's claims are.

Expert comments: Insufficient capacity + deliberate interception of scalping

China Yee Kang, general manager of household appliances research Peng Xiandong to Sohu it revealed that the music is a problem with insufficient capacity, initially only from Foxconn to get about 1000 S50 Super TV, but the music is indeed in the release, and with the increase in Foxconn capacity is expected to solve the problem of supply. As for millet, the news from the Yi Kang, millet put a very small number of products.

Liang, a well-known home appliance analyst, points out that music and millet are sold almost at a price below the cost price, which means they sell more and lose more, so they will strictly control shipments.

Liang that a large number of millet music products run to Taobao store the reason may have two, one is indeed someone in the brush snapped up the page, the other is the brand manufacturers and channel operators to carry out some kind of cooperation, deliberately to intercept the goods, forming a source of tension.

In fact, similar play in the traditional appliance circle has also appeared. A former Skyworth executive, who declined to be named, told Sohu it that, in order to promote sales, traditional home appliances manufacturers sometimes put hundreds of products to the market, but these products are usually taken away by agents, not into the hands of consumers.

During the interview, some experts held different views. For example, Paller consulting company senior director Luo Qingxi that Taobao owners have a large number of products is not surprising, because of the same size of the music and other brands of products and other brand manufacturers have a poor price, so, Taobao shopkeeper hired people to buy also reasonable, this and consumers to hire people in line to purchase a flat, The reasons behind these phenomena are insufficient capacity.