Refreshing Minimalist Mall Design Guide

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What better way to show your wares than to create a stage for them?

This is the recent trend of E-commerce Web site design-Very simplified

In the past, many online malls have been designed in the opposite way. These sites are often flooded with information, the fonts and colors are aggressive, and the site is heavily "overly designed"

Now many sites discard models, exaggerated colors and fonts, fancy pictures, just to create a minimalist style to show their products. Since the advent of the form of responsive design, it has become a trend that affects many Web sites (not just e-commerce). More designers are starting to embrace the trend-simplicity is better and attention to readability and ease of use

This leads to a better online shopping experience and a cleaner interface, more readable text, simpler interface, faster and friendlier. This trend is not just about design, it creates a better overall experience

Think about the success of Apple and its online store. Simplicity and directness can be equated with sales. Now, let's look at the trends and the companies that use them properly, and the know-how to make it work for you.

Trend

More and more companies are starting to discard rich colors, models, and animations on their sites, helping to achieve simpler designs

The background texture becomes more subtle--or completely removed--to highlight the product picture in order to use a pure white or black background. But why?

With simple design, it helps a brand to advertise its goods. There is no need to guess what to sell because everything is clear. Doing so eliminates the lifestyle and image of a brand's previous strategy, which tends to cover the actual product

The cost of this scheme is very low. Without hiring a model, a simple background can reduce the amount of work before the design. All you need is a little light and a good picture of the studio.

With less effort in a very complex design, companies have more time to focus on the user experience. After all, an E-commerce site is the first consideration or sales. A site must function properly, load quickly, and ensure that users can easily find what they want to facilitate the purchase

E-commerce Design Guide

In order to show vitality. Do not copy another website. What makes your product different? Put it in the showcase

Web sites should be easy to read. The font should be clean and concise. The quantity, size, color and price of the goods need to be clearly identified. Don't forget the product annotation and purchase button--classification is the primary task

Pictures should be used directly from the product. Do not use strange horns or unusual lighting effects. Customers want to see the goods as clearly as possible. Make sure your photos can express that. Each picture is the most accurate portrayal of a real product.

Make sure your site is easy to navigate and navigate. If it is slow or too complex to load, customers will gradually decrease. Include promotions and information about your company. Let customers know why you are different and worth their money

All elements should be clear and planned. Do not use a picture if the quality is low or blurry. If a design element is not in harmony with your product, a different approach

Make shopping simple and interesting. Customers may be attracted to stunning sites, but you'll need some fun tricks to keep them, and make sure that the pages that follow are easy to navigate and use

8 Excellent cases

Le Coq Sportif: Focus on the Product list, you can see a variety of goods without clicking back and forth. This is very meaningful for customers and impulsive consumers who have no clear goals.

Visual Supply: The extremely simple layout is quite eye-catching and each item is clearly identified. The red border that is displayed when the mouse slides across each item is a great design.

Ditto: It's fun to display glasses. Because its product display is simple and pure (also includes the website design), makes the person feel like in a contrast kind

Neve/hawk: Simplicity does not necessarily mean boredom. The company uses a lot of neutral colors and simple photos to show each item (they have a very vibrant welcome page)

Narwhal Co.: The picture instantly catches the eye. They are clear and colorful. Good pictures are always attractive.

Callaway Golf: The atmosphere picture is great, determines the overall tone of the product, but each product can also be independent. Pictures in the same format are easy to compare

Mankingdog: The picture is great, quite grab the mirror. Each product looks gorgeous, making the brand story different

Incase: The company's promotional tools are good, the site is out of the sense of a messy and bloated. A simple photo with a button tells the customer that there are other options.

Conclusion

This trend is worth sticking to

Clean design is always good. If companies really use this idea to showcase their products, that's better.

There are tens of thousands of reasons why a product is good on a simple background, it can give the product a space to speak for itself, and let customers make a good impression on the goods before buying