Refrigerator brand Network Reputation ranking: Haier ranked first to continue to lead

With the further development of the Internet, network visibility has become one of the important criteria to measure the brand awareness of enterprises, and to establish a leading brand image through the network has become the focus of enterprise competition. In the Internet age when the user's right to speak is fully magnified, who will become the most concerned brand in the fierce competition? Recently, Kaiyuan Network and brand Research released the latest research results show that in the April 2013 Refrigerator brand Network visibility rankings, Haier Refrigerator ranked first, is the brand awareness and the most influential enterprises. It is understood that in this institution March research, Haier refrigerator also topped the list. It is reported that the network awareness research is through the use of massive data mining technology, the logarithm of tens of billions of Chinese web pages for a comprehensive, objective and scientific analysis, thus measuring the brand's network visibility. According to the relevant head of the agency, they studied the brand in the forefront of the comprehensive impact of the industry's web site exposure, blog users in front of the blog site in the mention rate, popularity ranking forum mentions, as well as well-known portal news site exposure, and finally through scientific analysis to obtain brand awareness score, The brand's network visibility has been ranked. "Usually a brand in the network media is mentioned or exposure of the higher frequency, indicating that the brand's users more attention, visibility is higher." "People think that the network visibility in a number of ways to show the brand reputation, but also the sustainable growth of enterprises is a standard of evaluation." "Especially in the micro-blog, forum This social media, a brand of exposure and the number of times is the embodiment of its brand awareness, these concern is the enterprise brand image shaping an important component, but also potential consumers, the development of enterprises is of great significance." "In the current era of the Internet economy, users in the business activities occupy a more and more important position, who in the pursuit of competition in the user wins who won the sustained development of the market to lead the strength." From this point of view, Haier refrigerator the highest network visibility undoubtedly reflects its grasp and meet the needs of users of the extraordinary strength, but also marked its experience in the new round of competition in the economy to seize the opportunity. At present, with the user's demand for refrigerators more personalized, quality, traditional refrigerators easy frosting, poor freshness, chuanwei serious problems seriously affect the user experience. To this end, Haier innovation to develop a leading wind-cold frost-free technology, and its application in two doors, three doors, open door, six-door, such as a full range of refrigerator products, to meet the different consumers of high quality and no frost the pursuit of life. In addition, on the basis of leading the industry to frost-free, Haier developed a large volume of open refrigerators for consumers to bring a new experience in the refrigerator. "There is also a feature of network visibility is that it has a lot to do with the interaction between enterprises and users." Generally speaking, the enterprise that interacts frequently with the user, its popularity also is higher. "Experts believe that Haier actively through the network platform and interactive interaction between users, the largest pool of user demand and provide solutions to enhance the Haier network of concern, while the user has become the Haier dissemination of content creators and the founder of Word-of-mouth. It is understood that the seaER refrigerator "Love no Frost", 365 days Frost unconditional return and other online interactive activities have caused great repercussions. Many netizens said that through the exchange and interaction with Haier refrigerator, not only obtained a more rational, healthier lifestyle, but also the Haier refrigerator has a new understanding.