REFUTATION: Social marketing can replace the SEO perspective

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About the Social Forum there is no follow-up development power, I want to be discussed in 2012, at that time light-years forum, the end of the end of the forum has caused many webmaster friends of the fierce response, in fact, to think of those so-called arguments are not necessary, because for social or forum-type site, Their development is not a certain point of view of the winning and the direction of the trend, and will not be because of the people do not immediately disappear, the most right is the social networking site itself and the composition of social elements of the existing environment adaptation. But for some friends who still want to build on the long-term development of the forum, I think it is necessary to find out some problems.

SEO is not inconsistent with socializing

Some time ago, a friend wrote "Seo has died, social real-time content," in the article, Tokilderson said, the current SEO is no longer linked to the link, but with the marketing site user participation is closely related. And that the SEO will die out, social or real-time content will be a great way. In fact, there are places where there is a right and wrong place, the first pure broken SEO is bound to be eliminated, this is no doubt, but social content depends on its real time will not be a big way, the end of the end of the end of the forum and MOP headquarters of the migration are directly or indirectly show to the social networking site people do not overconfidence. The use of seemingly extinct SEO may not be unnecessary, because the SEO and social classification is not conflict, SEO is mainly to face search keywords, and social networking is for long-term users, quickly understand some of their relevant information, more emphasis on humanization. But social networking has been tied to the wide flow of search, after all, the expansion of a social system requires the influx of new users, and the original user base does not provide such advantages, so the combination of the two is inevitable and necessary.

The foundation of social marketing is still accuracy

Take last month's Super Bowl competition, due to the power outage, some of the necessary marketing channels will be greatly affected, and as the three main advertisers of the Oreo, and not because of this incident and the loss of serious, on the contrary to the accident after the blackout, Oreo immediately made a poster posted on Twitter (pictured above), said: "In the dark, you can still soak (eat)." This is similar to the domestic microblogging marketing, so that the tweets were forwarded more than 3,000 times, the brand's driving force is still of great significance. However, from this marketing case, you will find that social marketing is still facing the target of some direct groups, such as the focus on the Super Bowl of the general audience and the corresponding media, and the spread of tweets is to use this group's attention to a certain extent to spread. But to focus on social marketing, I'm sure to think of precision groups and fragmented information, because precision so the coverage of information will be much smaller, and the reduction of content will necessarily reduce the audience to a certain extent, so in a sense, social marketing heat enough, timely enough, but not universal enough, In other words, social marketing is always limited to a certain topic gathered in the crowd, and you want to get a lot of information promotion, must be based on the search engine, because there are a variety of requirements from that keyword out.

The expansion of the new market is difficult, to be maintenance-oriented

The reason why social marketing in the past two years has been strongly sought after by everyone, to a large extent, social marketing is a powerful and timely extension of the ability and effectiveness, like the original Wang Ji virus marketing and the current Super Bowl marketing, their ability to expand the brand market is no more than the traditional sense of advertising poor, especially in the network platform, Compared to SEO slow, pay a lot of marketing process, social marketing put the Buddha gathered all the advantages, discard all the shortcomings. But we did not think of an indicator of permanence and extensibility. Although social marketing can send accurate information to the user in a certain level, but this part of the users are using the usual information and business accumulation, relative to SEO or other marketing, social marketing focus is not the final promotion, but in the day-to-day maintenance. As one of the previous blog posts said, users are always good, the reason that the other side will pay attention to you, will support you, in addition to their own inertia, more is derived from your products for their useful, to provide their required requirements, and this has contributed to the entire marketing process. But when it comes to marketing, in addition to new traffic points, social marketing is more focused on maintenance. So the task of getting fresh traffic is placed in the SEO and other marketing methods, because the social popularity of the scope is very "narrow", the spread between users are also through Word-of-mouth marketing promotion, and really meet the needs of the target audience is more through the search keyword to get. So the social system is more to play a maintenance role, that is, through other promotional models will be the traffic to the user's social account and the binding, and then for the future marketing process lay a good foundation.

Today we talked a lot about our social marketing ideas, the reason why there are so many feelings is because I feel that the current social marketing is misunderstood by many friends, that the previous seo+ advertising brand-building model is completely defeated by the social system, in fact, a truly mature social product is not entirely independent, At least I think so. Article link: http://www.zhaomu.com, author: Chao data, welcome reprint, Thank you.