Refute the Lou Blog's "Net Alliance popularization Useless theory"

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September 17, 2012, Lou Blog appeared a "Put the advertising Alliance two drawbacks" article. So far, this article has more than 5,000 PV. Almost all the arguments in the article don't hold water, and I think it is necessary to write an article to refute the so-called "net Alliance to promote useless theory".

First: What is the Network Alliance promotion?

NET Alliance is in fact the name of Baidu, Google side is called Google Content network. No matter what name, in fact, is the search engine and the flow of large Web site cooperation, by the cooperation of the site will be their site ads sold to Baidu, and then sold to enterprises by Baidu. With the search engine to cooperate with more and more sites (for example, Baidu, already has to Wange cooperation site!), then the enterprise will have the opportunity to their own ads, illustrated in the almost full coverage of the Chinese Internet site above. To put it simply, search for promotion is in the search engine advertising, Network Alliance promotion is in search engine cooperation with the website above advertising.

Second: NET Alliance promotion can solve what problem for enterprise?

People engaged in network promotion know that the network to promote the transformation link in fact, there are five elements: display volume, clicks, browse volume, consultation volume and volume. Falling from the top is actually an inverted pyramid structure, and at the top of the pyramid is the amount of network advertising. In all the current network promotion forms, including search promotion, Network Alliance promotion, EDM, soft text, SEO and so on. To the lowest cost to bring the largest number of the most stable display volume, only the Network Alliance promotion. Network Alliance Promotion is actually to help the enterprise to solve the network to promote the amount of the problem, as long as the Friends of the network Union should have such experience. Moreover, compared with the search promotion, the Network Alliance promotion can also display the advertisement of the enterprise by the Illustrated Way. With the help of the huge display amount of the Net alliance, whether it is from the visual effect or the influence of the customers and the promotion of products and enterprises, it has great influence. In this respect, there is absolutely no way to achieve the search and promotion. Search promotion is the only benefit, is to high prices for the stability of the company's continuous site to bring clicks, and then indirectly improve the site's browsing volume and even bring turnover. So search promotion and Network Alliance promotion, not the two can only choose one of the game, but in the possible case both should be both things.

Third: The Network Alliance promotion is one kind of low cost effect also good network promotion means

As with the search element promotion, the Net Alliance promotion also belongs to the PPC type namely according to the Pay-per-click Network Promotion form. According to my experience, to get the same amount of clicks, the cost of the Network Alliance promotion is about one-second of the search promotion. And in the same amount of clicks, the Network Alliance advertising display is about twice times the search promotion. Some people will say that the network Alliance to promote the larger amount of the reason is because many sites, a page has a lot of network league advertising position, so show a large amount does not mean that potential customers will be more. I think this reason is not tenable, for example, we see a 10 times in the CCTV of the white brain platinum ads, and only to see the ads 1 times, the effect of that advertising will be better? It is obvious that the more customers see the ads, the more profound the impression, the better the publicity of the brand and products. Therefore, compared with the search promotion, the Network Alliance promotion is definitely cheaper, better effect of the network to promote the means. I even think that as long as the search promotion enterprises should do at the same time to promote the network. If the search promotion is Viagra, then the network Alliance promotion is the lubricant. It's better when you have Viagra and love, but with the lubricant it makes you more happy!.

Refute point one: "He found that the total volume of business is far from matched with increased traffic speed"

This is the author thinks the advertisement Alliance one of the drawbacks, for this I can only say is this author does not do the Net Alliance promotion. There is no inevitable link between the total amount of business and the flow, but the indirect relationship. Flow also to be converted into consulting volume, consultation volume will be converted into turnover. Flow into volume, through the transformation of two links. Cannot because the traffic increases, but the business total does not increase to conclude that the network Union advertisement brings the flow cannot bring the business for the company.

If the use of Baidu statistics, can be traced to all online consulting customers in the end is from the Network Alliance or from the search promotion or other channels. If the author can provide similar evidence to prove that in their own company do not have a network of online consulting customers from the Network Alliance, and all from the search for the promotion of customers have not seen the network Alliance ads, I think will be more convincing. At present, such judgments are unscientific and cannot be easily concluded. In addition, the author also avoided the promotion of their own network of the problem.

According to my actual combat experience, the Net Alliance does well, even can use One-second to One-third of cost to bring and search to promote the same number of customers.

Refute point two: "Second, the new business consulting volume is mostly foreign customer calls"

When I saw this, I smiled. Obviously this author, does not understand the network promotion AH. Whether it is search promotion or network Alliance promotion, in fact, are very accurate marketing methods. As long as the Network Alliance to promote the people know that the network Alliance can be limited to the time and region of the launch. Your new business volume, all from the field; I think this should be the primary level of the net AU, the Net Alliance to make this appearance, should be to be swept out of the door, it is just pretend to know. Compared with SEM, only SEO can not limit the area. From the field of new customers, both may be from natural flow or EDM, soft wen and other channels. It's an idiotic question, and I don't want to explain it.

Network Alliance Promotion, you can choose to advertise the industry, you can choose the specific launch of the site, you can choose specific keywords, but also can be limited to the provinces and cities, can also limit the time to put, but also to limit the budget for each unit. Absolutely is currently able to use data to do extremely accurate network marketing, if you do the network Alliance to promote a large number of ineffective customers, it is still a review of their own network to promote the level of the league bar.

I am very fond of doing the Network Alliance promotion, no matter to which one company do network promotion, will certainly do the network alliance. Or that sentence, do not do their own first review. Only by constantly reviewing the ego can we improve our level. Do not like this classmate study, do not complain about the promotion tool, this will only let oneself stand still, stagnation. This article seems not Lou write, just netizens wrote to Lou blog. According to my experience, such unscientific technical articles Lou will not be written. Also hope that we seriously learn and treat the network Alliance, in the History of network promotion, the emergence of the Network alliance is definitely a historical. It is nonsense to say that "net Alliance promotes useless theory".

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