Refuting the content for the king and the concept of the outside chain for the emperor to establish a deep user relationship is the king

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Website operation is a very complex system engineering, from the first day you start to operate the site, and constantly learn all kinds of operating Web site methods, enrich their operational thinking, enrich and improve their operating level. And, you also in practice continuously revises each kind of operation thought and the method, lets the knowledge and the concrete operation practice carry on the running-in, plus own understanding thinking, forms belongs to own one set of operation thought and the method. After all, in what age will have what thought, the past operational thinking, may have gradually begun to reveal the drawbacks, but, people are afraid of change, even if we are full of unlimited creative passion Webmaster, it is difficult to get off this language. This paper points out the importance of establishing deep user relationship with the idea of refuting content as king and outside chain as emperor.

First, "Content for King and outside the chain for the Emperor" is the optimization of the idea of SEO the product of the era of domination.

"Content for the King" is the core content, most webmaster see this sentence, the understanding of the "content" must be the site management staff adhere to update the subject, whether original or not original, need to have a site management personnel to complete. In a sense, so understanding the content of the site is very shallow. Any site in the early stages of development, of course, the site management staff responsible for post maintenance, but we just stay here, our operating ideas itself is too narrow. Our goal should be to allow users to create unique and valuable content, because only users know more about the needs of users, site managers can never understand all users, can only be based on the general direction of the user needs to provide part of the content. Let the user for the original user, so that users for the site original, so that users can create a website to truly meet the needs of users of the value of content, is our foothold in the operation of the site.

"Outside the chain for the Emperor" want to explain is the chain of the importance of the site rankings, the general webmaster is familiar with the definition of the chain is the site of their own website to stay on someone else's website. In a sense, to promote the purpose of the site is not natural to do outside the chain is desirable, after all, the network needs interoperability; However, if the goal of purely optimized rankings to do outside the chain, it can be said to have been out of the essence of the site operation. What is an operating Web site? The core of the site operation should be the user, is to create value, to meet the real needs of users, rather than manual, around the clock, hard, peasant-type workers engaged in manual labor. The more important point is that we should always be so hard to engage in manual labor, even if it is to send out the chain, but also choose high-grade point, write Soft Wen, engaged in point of intellectual labor.

For the chain, most of the webmaster just understand the visible outside the chain, see the chain, will be their website address on someone else's website, see See, Touch, Baidu will be included, the heart of sureness. "Everything is born, there is no", the invisible chain is the best and most effective. What is invisible outside the chain? The answer is simple, two words: User. Search engine for good outside the chain of evaluation is able to directly let users click to visit the site, that is, we say the anchor link. We let users not through any click directly into the site, is not better, not more in line with the current search engine more and more attention to the user experience trend. Whether it is to allow users to create a unique and valuable content, or to establish an intangible chain, the final point is the user, the user is a person, there is a relationship between people, there is controversy, there are transactions, there is innovation. User relationship is the basis of interaction, is the driving force for the continuous progress of the site, is your continued profitability protection.

Second, the establishment of a deep user relationship is the fundamental site operation, so that the site has the momentum of continuous development.

User relationship itself is the relationship between people, the site's users are ideas, there are feelings, there is demand, when the user's ideas, feelings, needs collide, will produce user relations. The website is not above the user's existence, also is not with the user simple one-to-one communication platform, but is the third party unceasingly promotes the user relations form the platform. The establishment of user relationship means the unity of all forces and the power of Infinity. For example, QQ is nothing more than a chat tool, why has such a strong cohesion and stickiness, because, in the chat tool behind the user relationship. The internet itself is a Web site and the relationship between the site, the relationship between the site can still generate such a huge force, a more alarming number of users in relation to it? Serious weaving network, the relationship between your users and users gradually established, let them interact, so that they want to express their views on the interaction, Let them build trust by interacting, get them together, and let them spread your Web site for interactive Word-of-mouth,

Let them deal with the interaction, make your website profit, gain the momentum of continuous development. Spider weaving nets, wind and rain came, the line has been broken, but, there will always be a line firmly holding the whole network, tomorrow the Sun will rise, the new spider web reappear in sight. Webmaster, please believe that the power of user relations, will make your website unbreakable, will eventually operate successfully.

Third, deep user relationship will create value for the site content, so that the site to obtain more users, the chain does not need worry.

The ultimate goal of the website operation should be to contribute the content of the website by the user, create the valuable content, the website management personnel only need to maintain good exchange order, and enjoy the operation result once and for all. The establishment of user relations can promote real interaction between users, people have views, feelings and various needs, the user due to the inconsistency of views, will produce controversy, there will be debate on the desire to express, and your site is the place they express. Because of the user's opinion, your site will naturally have original content, and can attract more users to participate in the debate, to create more valuable content. Users always want to be recognized, they will be their best knowledge in your site expression, seek more recognition and resonate with other users. Whether it is against, or support, has contributed to the interaction of the site. Through various ways to promote user interaction, user relations will be gradually established, gradually cultivate the user relationship of the website, deep user relationship will form, when they think of a certain demand will naturally come to your website, your site has been user collection, firmly in the hearts of users, invisible outside the chain (user) has been established. Such a good user experience, search engine how would not like it, how will not give you the ranking of the site, you no longer need to engage in those unnecessary daily hair outside the chain of physical life.

Because of the existence of a relationship, there will be interaction, because the interaction between users will create the value of the site content, because of the value of content, users will be Word-of-mouth promotional website. Word-of-mouth propaganda is bound to allow the site to gain more users and profit opportunities, and constantly increase the invisible outside the chain (user), establish a deep user relationship, so that users interact. User interaction will make the user relationship become more and more complex, so that the user network becomes more and more solid, so that the site is no longer affected by any search engine. Station a row of concern webmaster growth, and actively explore the new model of website operation, with the webmaster to grow together. Webmaster, from your first user communication began, learn to establish user relations, so that the user relationship becomes your first task to operate the site.

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