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August 24 News, in 2011 China Internet High-level Forum, Group Bao Network chairman and CEO Ren Chun revealed, as early as in 2006 began to do the idea of the group treasure, but because the group treasure domain name has been registered, this matter was shelved, and finally in 2010, the group began to operate in Groupon mode, October was profitable, and groupon.cn/.com.cn has been the focus of the industry.
Ninchunre said, the Regiment in fact in 2006 began to have, at that time he was in the "win in China" when said, but then the domain name was registered, 2007, the Spring Thunder Register of the group Treasure Net trademark, 2009, the General Administration of commerce approved. 2010 Regiment Treasure Construction station operation, in June 2011, the network started domain name tuanbao.com and groupon.cn implementation of dual domain name coexistence situation.
Has been questioned by the group Treasure Groupon.cn is to imitate the United States groupon.com, and in the tuanbao.com domain name when the group is a net user guess, the group treasure net to enable tuanbao.com is to establish a new brand image, may give up groupon.cn/. Com.cn, as the spring Thunder for this also micro-blog, said the group treasure net will not give up groupon.cn, want to become China's first Groupon.
In addition to today's Spring Thunder in the Internet forum said that Groupon was founded in November 2008, Groupon.com is not the first American companies to hold, but also its purchase of domain names. cn domain name Any person in the world can legally hold it. Ren Chun also claimed that the Groupon domain name is not who owns is who, but who do big is who.
In addition, the Spring Thunder pointed out that, from the trademark point of view, Chinese Groupon's trademark registration time early, the United States Groupon can not prove that the company before the mission in China has begun a formal business.
The Chairman and CEO of Tuan Bao Net
The following is a transcript:
Let the spring Thunder: Thank you! Group purchase from last year to this year is a very hot thing, but we often find so a phenomenon, is when a newborn suddenly a thing, sometimes we will demonize it, I remember many years ago, when we started playing QQ, there will be a lot of demonizing things, But in the end, we all know that Tencent is good. Similar to demonizing things and, for example, online games, in a considerable period of time, but also to its accusations and so on various aspects of the argument is also very much, we also know that some network game company is also good.
Last year to this year, group buying the entire industry has developed very fast, to the group Bao as an example, we in March from about 10 people, developed to the present more than 2000 people, is very fast, we also think so. But such an industry, which is likely to be challenged in a variety of ways, such as all sorts of problems, including the current deal with Groupon, is now published, and his losses are increasing as he sees his revenues grow. So some people put forward the "Ponzi scheme". We also know that there will be similar internet practices in China, very simple, that is, through high input to obtain high income, and then through high income to a relatively large financing, access to funds, and then through a large number of people more investment, to obtain greater income, continue to go down. So these are the concepts that everyone is attaching to the entire Groupon model. I think the best way to break the Ponzi scheme is to make money. When a company starts to make a profit, to create value for shareholders, the value of the enterprise appears, of course, the premise of creating value for shareholders must be for businesses, consumers, that is, his customers to create value, otherwise he could not make money, even if it is to make money, it can not be long.
For Groupon, I think as a fast-growing internet, although we know that the gross margin that it now publishes is 38% high, but not enough to blunt his almost out-of-control costs, he is now making a lot of decisions in the United States, the labor cost is very high. In China, my understanding is that the cost of personnel is relatively high, he in the large-scale digging people, other companies to open three thousand or four thousand salary of personnel, to him there is 10,005. Once someone said that on our side of the annual salary of 200,000 of people, he will open 2.2 million to dig away, of course, finally did not achieve this goal. There is only one problem, so regardless of cost of investment and plunder, his results may cause his high labor costs. First of all its communication costs, the simplest is the language, we know that the Cross-border language communication will be very tired, and so on all things will cause cost control. But the test for him, is that this cost can be in the organic control, and at the same time his market has maintained a rapid development, of course, I am just objectively analysis, regardless of the opponents or partners, we are objective calmly to look at such an industry.
As China, there is a very large market, we do not see Groupon, we look at the Chinese market, which is the image of our group can be covered by some of the city, in fact, the real coverage of the city than this will be more, because not fit, too dense. The Regiment treasure is after this year Spring Festival February 14, after the Spring Festival, the first Monday, and then began to mass advertising on the audience, nearly 100 cities, and then we on the plane video, and aircraft magazine is a cross version of the ads, everywhere in the advertising, so not only the group treasure cast, Most of the other group-buying sites have been advertised, but this kind of battle everyone through the development of the market, I do not think it is bad, I think is a good thing, a do always do is only a product, only people to do together, only to do is the market, so we work together to ripen the whole Chinese group buying market, That's how I look at the problem.
I can not speak to others, I just feel that I can only talk to the group treasure their own, but China's group buying site does give Chinese consumers the best service, not only our market is big, not only our market mature quickly, we also give the market the best consumer services, such as at any time, I also know other sites in this year "315" After the introduction of a similar service, but I was in June this year, in the face of Groupon, I said that I do not have to retire at any time, that is, consumers can retire after the expiration date, after the expiration date can also be returned, you have no such services? He said no, I said we are the best in the world. Therefore, China's consumers, we provide you with the best service, not only the group treasure.
We are also in a local market such as China, a day from Groupon's city, the Chinese market in accordance with the requirements of the form of a day to the group, we are the first to do, I was in the change of the days of the group, I a shareholder to our company, I talked to him when he said so, You're not the same as Groupon, I say, and I say that on the one hand, instead of diverting others, I'm going to have to divert myself. On the other hand, if consumers come to me here hoping to get more choices, why don't I give, not rigidly adhere to what mode, the model is secondary, so we changed. Now we can also see that almost all of the large group purchase site is a day and a group, we also know that many countries abroad now to learn China's one-day multi-group model, this thing is our China to do, I think it is also good to meet more people's needs.
Now there is a phenomenon that, at the time of last year, what we are talking about hundred groups, thousand groups, etc., at that time, the market competition is quite disorderly, there may be some people are not to do business, not to achieve their own dream of entrepreneurship, but speculative come, of course, some people will not admit that, But his results and his actions let us see it that way, his products or services, have no real intentions to do, the most hateful, some people put some electrical products, the original price of thousands of, the current price is very cheap, tempted a lot of good consumers down a single, and then donations and fled, This phenomenon has a very bad impact on the whole industry, although only unharmed, but the whole industry hurt very much, including to us that want to do business is also hurt. But today, a year later, the market is relatively better, although we say that the first half of this year is the advertising war, but there is no harm, so that more consumers know the industry, so that more consumers have a choice, know which enterprises can be trustworthy, at least I can go to buy at ease, and even I complained that there is a door, Know who he is. Not like the past, sometimes failed, lost, buy things wrong, do not know who he is, I think that more terrible. So, like this year, some of the brand-buying sites are starting to show up, and these things are getting better.
Last year in the group buying industry, we know that there will often be some fake products, but with our own large-scale advertising, all of us can establish brand of group buying enterprises, cherish their brand, so we will try to provide the best service and quality, why? Because no matter how much profit each single product can bring to us, are actually limited, but we in the whole market hundreds of millions of advertising and market investment is very high, we can not be a little petty to damage their hundreds of millions of of the investment, I believe that the CEO of the big group buy site very understand, So I think the more and more concentrated the better.
In the last year, we also know that some companies in order to pull water, in order to obtain the trust of the capital market, will be in the large amount of money posted, posted quite crazy, not a small proportion, but a large proportion, but I think from my as a practitioner in the industry, these months my feeling is that peer competition, Something like this is starting to get better, and the proportion of large scale stickers is starting to fall. Everyone began to tend to a benign competition, began to hope to make money, do business, business is not a bad competition, I think these things also make me feel that all things are starting to change in the good direction, I feel very good.
This table actually does not have any actual numerical significance, just to show a proportion only, this blue line is the tallest, I believe China such huge market, will certainly bring the huge income to the Chinese group buying market, his income growth will be quicker and faster. But no matter what, our marketing costs, our management costs, will certainly not like the income so fast growth. That is to say, the growth of revenue will certainly run to win the cost of growth, so we will certainly make money.
Finally, our group Treasure Net is 2010, the Regiment treasure actually is 2006 began to have, at that time I participated in "wins in China" The time said, we want to do a regiment treasure net, later my domain name was registered by others. Later in 2006, 2007, we registered the logo of the Bao-Net, 2009, we obtained the approval of the general administration of Industry and commerce, that is to say, we are officially obtained trademarks, we are also doing the earliest. But we did it in 2010 with the Groupon model, and by October, we started to make a profit, we were very high last year when the entire margin was low, we were pretty good, we knew where we were creating value.
This year, we still want to do a very big challenge, I do not know whether it can be achieved, but I must have the determination and our group treasure all the team to face this challenge, what is the challenge? is to do the world's first sustainable profitable large group purchase site, not to say one months profit, one months of profit is not difficult, The hard part is that you see the possibility of sustainable profitability, and this is not a profit for a consumer, but a larger profit, a relative level of profitability, and what is our definition of this sustainable, big group buying site? Our definition of him is to serve more than 100 cities, In fact, I would prefer more than 300 seats, the number of employees in 1000 people above, registered users in more than 10 million, the world ranked in 1000, monthly income of more than 10 million dollars, in such a level of group buying site, we go to compare, to compete, we hope we can have the opportunity to achieve our own this challenge, good, Thank you.