Regional micro-blogging marketing you grounded?

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A daily internet only visit QQ space friends, incredibly suddenly to A5 Webmaster Network SEO Diagnostic team said to register Sina account, in order to promote a new opening cake shop, A5 Webmaster Network SEO Diagnostic team (http://www.yuehuai.com/seozhenduan/) In fact, very surprised that the marketing concept of Weibo has been deeply popular, at the same time, in the discussion with the time, but also understand some of the experience, micro-bo marketing, especially like this localized marketing, the core is to connect the atmosphere, then a new micro-blog maintenance and operation, how to do to connect the atmosphere?

Docking native gas merchant

If there is an entity operating on the line, similar to this chain of cake West Point store, Sina Weibo is the first to be docked with the local merchants, from the big industry to the refinement of the bank's business partners, such as food and beverage such a large business or users, and then the local more Fire forum, website and other livelihood class platform, Catering services in the face of the audience is not specifically selected consumer groups, all ages, so the platform of radiation to be as wide as possible. and local docking at the same time, can better help us to locate, because the characteristics of regionalization, our audience is based on the local foundation. Improve their own information, to show the identity of the merchant, and then to listen to these local related strong merchants, this is doing micro Bo marketing grounding gas first step.

Develop local topic leaders

To MOP, the horizon such as the frontline of the national integrated community, small to local city forum, the media platform many sections will have opinions and topic leaders, Sina Weibo is also the case, opinion leaders need our conscious to cultivate, most of the time, the cluster of community platform, Users are very much in need of opinion leader or topic center. Local business microblogging marketing, in the beginning to build the time to cultivate the topic or opinion leaders, of course, this also need to ground gas. Looking for some local network reds, or in the early period of the accumulation process of fans more active objects. Compared to the cake shop's overall audience is for the public, but the fashion drinks are the pursuit of some young avantgarde girls, this time can be targeted at local colleges and universities to do some beauty information collection. Opinion leaders are in the topic of continuous contrast, so this one should also take into account the localization of the topic of speculation. One need to pay attention to is, or to promote products mainly, people are only auxiliary, the topic needs to grasp degree, can not be inverted.

More local cargo Group

Now people to eat the concept has reached a certain level, micro-blog on the study of eating is also dazzling. Another core point is that each place must have its specific local cuisine, and the online cargo are certainly in pursuit of their own doorstep of the food mainly, so from the point of increasing Weibo fans, we must pay more attention to local characteristics of food, especially unfamiliar areas. Attention to local food, the aim is to understand local preferences and habits, and these food users are the audience of the spectators, so also indirectly caught the local cargo. After looking for the cargo, they should catch their eyeballs on the features of the product. Of course, the price and taste lines should be consistent with the overall level and habits of the region.

If not pure network marketing, but based on local, while promoting online promotion, merchants have to localize, with micro Bo do marketing, the most critical is grounding gas, in-depth to the city's peers, in-depth to the general public's consumption habits, in-depth to the city's culture and amorous feelings, through micro-blog, will be the best products and consumers to do the most close docking. Xuzhou 52 Real Estate Network Www.52fdc.com original submission