Registrars slash calls for local companies to protect CN Domain

Domain name as a brand protection, has been in the minds of various well-known enterprises deep-rooted, and the Chinese market for multinational enterprises is clearly a piece of fat, with the constant warming of the domain name culture, multinational brands have already started the CN domain name in China's protection strategy, have put under the brand under the jurisdiction of the cnhttp:// www.aliyun.com/zixun/aggregation/38382.html "> Domain suffix is blank.

First of all, March 14, the international electrical giant Panasonic to register at one breath, including with Songxia, Songxiadianqi and Panasonic three English words related, easily cause ambiguity in the name of the CN domain names 102 CN domains; next less than two days, March 16, Volkswagen will also be involved in Volkswagen and V, W Two English words all may be controversial CN domain name all, from the multinational enterprises opened the Chinese brand Protection circle of the construction of the war.

Registrars slash calls for local companies to protect CN Domain

Thanks to Cross-border brand registration, domestic domain registrars to strengthen the Local enterprise CN Domain Name Protection awareness, have to reduce prices, recently, the domain name registrar linkage the world to play CN domain 19.9 yuan, and then many top registrars are similar, several major domestic brands such as, new nets, million nets, the Western Digital is also linked to the world dragged into the water, Prices have dropped.

Multinational companies are basically their own online brand protection awareness is particularly strong, to cut off counterfeit products and brands, the protection of domain name registration is indeed a very important move, however, contrary to multinational enterprises, some domestic enterprises domain name brand Protection awareness is very weak, even their own company commonly used domain name also did not register the CN suffix. This is mainly not enough to pay attention to online brand building has a great relationship.

According to the author discloses, linkage world this triggered the CN domain price reduction, is in order to reduce the enterprise or organization's domain name protection cost to enhance the local enterprise to the CN Domain name protection consciousness, but also attracts the enterprise to register the domain name after the website construction, the brand protection attaches importance.