Regulation is still the threshold of Internet boxes

Note: While people are enjoying the "watching TV" disruptive experience anytime, anywhere via Internet TV and OTT, the Internet has attacked the traditional cable TV market with violence. Regulation is still the threshold for Internet box can not be opened.

In the past two days, many media reports said that SVA may be brewing more stringent regulatory measures, all kinds of television set-top boxes will face the test of life and death.

Specific requirements for the video site will only be behind the content providers, the future can not have a special entrance in the box, you can not set up video sites and brand embodies the area. That is to say, in the box will not see like Youku, Sohu video, love Fantastic Art and other major video sites name.

In addition, the bad news followed, titanium media summed up a few more stringent requirements: require major license broadcast control side, all off-line in a week outside the film and television drama; unauthorized end-products are not allowed to market ; And telecom operators to stop non-compliance, such as disguised development of IPTV services; Do not allow terminals in the Internet sales.

If these messages are taken, the brands of the video websites will not be able to output on the TV screen, and the plan of making massive inroads into the living room will also be hit. In particular, video websites such as iQiyi and LeTV, which have both video rights and hardware support, are hit. Titanium media editor to see the real situation of the carding:

Behind the crackdown on Internet TV and boxes, the Department of Radio and Television is stepping up the layout of Internet TV and won a window of rare policy protection.

Internet TV, fear will face the most severe regulatory policies

Once implemented, the new deal will become the most drastic policy regulation ever faced by Internet TV. Streaming Media Network revealed that on July 11 and 15, the State Administration of Radio, Film and Television interviewed the leaders of the Central Taiwan's Three National Taiwan Stations (CCTV, Guoguang and CNRTC) as well as the four major TV stations in Guangdong, Zhejiang, Hunan and Shanghai and the local TV stations Rectify the request. According to insiders revealed that the Internet TV licensees talk about the atmosphere stronger than in the past.

This morning Titanium Media Morning News quoted news reports, for the current Internet TV market, Minister Cai Jin and Minister Jin Tian special instructions, the first Internet TV to control the seven major licensees, the current seven license parties have varying degrees of irregularities Which follow-up do not follow the requirements of the Administration to recover the license, without good head to deal with, if seven are illegal, it suspended Internet TV business. And raised the management of Internet TV to the height of the fundamental interests of the country. Green, safety, environmental protection will be the future development of Internet TV high-voltage line.

If the news is true, this will be the fifth restriction policy Radio and Television has released in more than a month.

Previous policy, first, BesTV and China Digital Media closed the illegal end of the Internet products in the APP download channel; second in the Internet Conference reaffirmed the commercial Web site does not allow self-built Internet TV content platform; third is the early July required Internet TV integration Broadcast control platform to cancel the television broadcast content back and look at the time shift function; Fourth, vigorously promote their own research and development of TVOS operating system, requires SVA's set-top box must be installed.

All the following rectification projects must be completed within a week

The following is the Administration's criticism of the existing problems of Internet TV and rectification requirements. And requires that all the following rectification projects must be completed within a week, the Administration started inspection at the latest on July 21. Rectification failed first issued by the rectification letter, still rectification is not in place by the General Administration to handle, do not rule out tougher measures to investigate and deal with.

1, requiring major license broadcast control side, all offline offline drama in a week

According to the 181th article, broadcast control platform can only access the contents of a legitimate content service platform, can not be linked with the site, can not be provided directly to the user's content on the Internet.

That is, the brand name of the video website mentioned in the beginning of the text can not appear on the television, nor can the content of the internet be directly seen by the user, and must be uniformly played by the broadcasting and playing platform.

For a large number of foreign films and television shows without filming qualifications, micro-movies, online drama into the TV to be resolutely investigated and dealt with. Requires all major broadcast operators in a week all offline, waiting for the General Administration of verification.

2, the introduction of different versions of EPG (electronic program menu) must be reported to the Administration

The EPG page of the integrated broadcasting control center is completely different from the acceptance of the EPD station in Taichung. According to the policy requirements, the EPG page update needs to be reported to the SAO, and the new EPG can not be introduced at will. Currently, the EPG update fails to be reported in time. Not approved, stop immediately.

3, unauthorized end products are not allowed to market.

According to Document 181, Internet TV terminal products must submit the client number application to SARFT, and the SARFT will follow the current Internet TV client numbering rules such as uniform distribution, batch authorization and one machine number.

However, most of the terminal products in the market are not approved by the General Administration of Administration. Boxes that have not been approved by the General Administration are non-compliant products. Subsequent licensees may not launch Internet TV set-top boxes without authorization.

4, stop the non-compliance with the telecom operators, such as disguised IPTV business

Circular 181 stipulates that users shall not be permitted to cooperate with transmission network operators in the management and accounting of Internet TV services. However, the current licensees have violated the rules. Including participation in telecom operators Internet TV bidding, IPTV business in disguise, in-phase live broadcast services, is also carried out in some areas. Therefore, at this stage, the SAIC requires immediate termination of cooperation with carriers that do not meet the requirements (live broadcasting in disguise).

5, the administration does not allow the terminal in the online sales

Administration does not allow the terminal sales online. At present, however, the boxes are sold online, and some of them are even sold over and over again, totally unregulated.

This will hit the Internet box manufacturers and even major e-commerce sites, such as millet, music, love Fantastic Art, Lynx boxes and even Baidu video stick, the main sales channels are focused on the line

6, the licensee can not be with the State Administration is investigating the cooperation of enterprises

For example, the licensee iCNTV (Future Television) must ban the cooperation with the broadcast. Sometime before the fast-break was investigated, but fast broadcast had launched the Internet box "small square", with the license iCNTV (Future Television) cooperation.

Broadcasting system for the layout of Internet TV to bring the buffer period

Streaming media network from the market after the implementation of this policy to predict that:

In the long run, good licensees, though having pains, will help licensees to exercise their right of voice. It will only disrupt the planning of many licensee operators on two legs. In particular, the suspension of cooperation with telecom operators and the approval of end-products will slow down the planned scale-up of the road and affect the establishment of business models .

Good telecommunications IPTV, making the current IPTV become the only law and order outside the broadcasting system of television business (including live) new media channels. Therefore, for operators, consideration should be given to how to move IPTV from the current closed system to an open one and develop intelligent terminals. With the help of existing subscriber bases, commercial ARPU values ​​should be raised, bigger and stronger, and more voice. Among them, for the existing scale of telecommunications, there is a better basis for the help; for the just moving, there are financial advantages, no policy awareness, you can take a good comprehension of the policy, taking advantage of not yet the amount, Planning and business positioning of the external publicity and the actual layout; has been for the two ends of rats, IPTV, Internet TV have involved each of the China Unicom, may have been in the development of Internet TV area slightly larger adjustment costs.

Good radio and television cable network won its window for the protection of a rare policy, but the wired network, absolutely not to be narcotic, that under the protection of the policy can be safe on this policy can only be a hard time. If you can not take this opportunity to develop its own advantages, sooner or later will be subverted.

TV stations can actively apply for licenses for Internet TV content services and win policy resources. With the help of secondary broadcast positioning, they can walk between IPTV and Internet TV.

Unfavorable appliance manufacturers, one night before the liberation, not only the profits of home appliances in the so-called transformation and subversion of these years, a substantial decline, and had expected soft and hard legs, and now only the original hardware, but also Face user complaints caused by content cleanup.

Disadvantageous video sites, video sites, the transformation of the TV to be repositioned, the provisions of the current No. 181, the contents of the video site without any advantage. At the same time homemade drama, micro-film will also face strict supervision.

Adverse terminal enterprises, the original has been unprofitable, and now in case of policy regulation, content control, will usher in a major reshuffle, some brands will enter the operator IPTV smart terminal market, some cottage enterprises may exit on this, at the same time Finally, it will affect the upstream chip companies.

Business applications, there is room for growth, but the survival model need to refer to IPTV instead of cell phone or PC.

Negative consumers may overnight find a lot of content gone, and even a lot of cottage box became an empty box, but scolded curse, the industry into a higher level of management, it seems difficult to revive.

Finally, although Internet TV does need to be managed in an orderly manner, strict management at such a high level today can indeed represent a thunderstorm of change in the current market. Their starting point is different, pros and cons difficult to determine. (This article exclusive first titanium media)