Related marketing of single product daily sales in more than 15 tips

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Related marketing is a lot of Taobao sellers attach great importance to a sales model, which is why last year, the main reason for how to flourished. Through a burst of building, drive the whole shop sales and customer unit price, is undoubtedly a very feasible mode of operation. And the basic is no profit, or even some of the loss to do, and this time how to do related marketing has a lot of learning.

For affiliate marketing, I only recently realized a little experience. Shop currently has two daily traffic in thousands, but because the conversion rate is not good, the daily sales of less than 10, so if the relevant marketing does not do well, these flows are wasted. In order to solve this problem, I have discussed with the customer service Director, she gave the data is that want to achieve good results is difficult, generally buy clothes girls in the same shop will not buy a lot of clothes, unless the shop is very distinctive. And in the June 20 to Shenzhen to participate in the second training class, in the time of sharing, she often gave me to do related marketing suggestions. Her suggestion is a single product page to show the paragraph not too much, with the package price is lower than the main push 20 yuan. For her advice back then did not implement, because in the face of the shop situation, take the price to distinguish is obviously difficult to have any good effect.

Recently in a new campaign, a similar style does not have to pay for promotion, the same day can be from the store's existing traffic in the conversion, one day sold more than 15. After analysis found that this paragraph is mainly in the flow of the largest volume of the details of the page, so that can have such a good effect. From the logic behind the analysis should be such, if the buyer through the through train or other ports come in this single product page, it must be for this paragraph has a certain feeling, but the main reason for no deal may be multi-faceted. such as price, whether to accept body and so on. This time if you see a style similar to the paragraph, perhaps there is a single impulse, so, this is to do related marketing, especially women's biggest point. This is the same as the previous customer service director of the issue is consistent, that is, no characteristics of the shop is often difficult to have the effect of related marketing. Our shop recently positioned to take the European and American design sense style of the route, for these people, the attraction will be greater, is to do affiliate marketing will increase the better conversion rate index. Therefore, women do related marketing, to do is not price positioning, but the positioning of the style.

In addition, for related marketing also pay attention to primary and secondary, for example, this paragraph is clearly sold very well, with other sections on this page on the possibility of higher than the cost of the paragraph, or rob the limelight, resulting in the impact of the main push the normal sales, this in doing with the time to pay attention to skills.

On the Baby Details page on the link is not too much, generally 4 to 6 are more appropriate, with a screen position is enough. Occupy the page will not be too large, the speed of opening the Web page will not affect much, and will not affect the sales of the main push. And at the end of the page can also do some pictures of the link, the purpose is when the buyer has finished browsing the entire page, feel that there is no desire to buy, see other similar money and a little browsing down the interest, this time the opportunity came.

In the background of the quantum constant path can find for the store flow of the largest 5 to 8 of the baby, analysis of the data for nearly a week, and then through the quantum bar links with the recommendations, do targeted related marketing is one of the ideas. But this is only the software through a number of data analysis of the recommendations, the specific effect of how to also need to find the best answer after the test.

In the through-train promotion, if this section of the flow is relatively large, you need to do the relevant marketing, so that the flow to take up, the greatest degree of good use of this flow. If it is the main push for summer clothes clearance, can set 0.5 yuan of low-cost drainage, generally this time some special dresses, clearance women and other keywords are relatively cheap, this section of the clearance price of 30 yuan, and a better cost-effective words, is more easy to deal with. And in the Baby details page with 2-4 similar clearance, in addition to fabrics, prices have to keep the same, in style is the best to maintain the same, want to improve the flow of the introduction to the conversion rate is naturally not difficult.

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