Relationship between website optimization and data analysis

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Now specializing in Web site optimization companies have many, at the same time engaged in the SEO industry, there are many people, I believe that most people are repeating the work every day, that is, the outgoing chain and update articles, in addition to these, the other seems to be nothing, maybe he is really not it. So today 77 to say: The relationship between website optimization and data analysis.

Objective：

Believe that SEO is what this small white-level problem is known, is search engine optimization, but the most important search engine optimization is what? The answer is simple: web analytics. Why is the Web analytics rather than the user experience? The user experience is a disembodied word and we have no way to control it, so we need some data to prove that the user experience is good. So do SEO most important or data analysis.

First of all, the website optimization process

Site optimization process is very simple, generally from the title, keyword, description began to set up, and then based on the keywords launched the site's article construction and chain construction, and then wait for the keyword to participate in the site rankings, and then adjust the corresponding optimization strategy to upgrade our target keyword to the home page.

The process is simple, but the actual operation is difficult

1. Title

For example, we all know that the title of the site is generally not easy to change, so the selection of the title must be analyzed before it can be determined. So this time we will be at the beginning of our website construction, we should consider the theme of a good site, the site's target customers and through the study of the needs of the site users to determine the use of the title site.

2. Key words

Some people say that my site never analyze keywords, I want to use which one, of course, if you have done so, 77 have nothing to say. Although, the key words in Baidu is only a reference, but can not say completely does not have the function, what is the reference? Very simple, is that you told the degree Niang, my website wants these several keywords rank to the homepage, then the Niang will according to your website actual situation to judge this website whether meets this keyword the request, if conforms to, Baidu will naturally give you the current ranking of keywords. On the contrary, you know that it is no use to write more.

3. Description

Description of course also need to analyze, the description of the site needs to analyze what? Of course, user needs! When our website is displayed in Baidu, the description will be to determine whether users visit the site is an important criterion, so here to do the user's needs analysis, according to the needs of users appropriate to cater to the user's preferences, and use the marketing type description, can attract the user to click our website.

4, Content

Content, is the weight of the site and get a lot of long tail words of an important way, if not do data analysis, on a large number of published a bit irrelevant content or send some to users have no practical significance of the article, then the site's weight and long tail words is difficult to get ranked, So we also need data analysis to determine what types of articles we need to write, and only through data analysis can we write articles that are beneficial to the user experience.

What data analysis needs to analyze

1, site analysis of the site's target groups and site groups of some needs, such as mandatory demand and stealth requirements, so as to develop a site page layout and style.

2, the station during the analysis of the Web site program is conducive to optimization, URL path is the same, of course, there is space stability.

3, the site online, the need to monitor the site's statistical data, through the site to monitor the site data to make corresponding adjustment strategies, such as (Update frequency adjustment, friendship links how many days to change, the chain of daily release, each column update the number of articles, etc.)

4, the stability of the site rankings, then we do not analyze so much data, according to the size of the site traffic weekly or daily monitoring of the site's statistics, and based on the data to fine-tune the site.

Summary:

Web site optimization and data analysis of the relationship between the coexistence of the relationship, we have to analyze the data to our site for the corresponding adjustment, and constantly improve the site's user experience, so that is the real SEO is the core points, rather than simply hair out of the chain and update articles just.

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