Relaxed and happy online shopping experience, Heart service win Word-of-mouth

Starting from October 20, China will have three "online shopping festival" Every year: Jing Dong "6.18", Taobao "Double 11" and Tencent Electric Dealer "1020 crazy Rob Festival."

Tencent Electric 1020 Crazy Rob Festival officially opened Rob only 10 hour order broken billion, it seems 50 percent package mail, 300 to send 150, full 500 to send 300 of the intensity is still very useful, so that orders continue to grow.

The annual sales promotion war, the price is the core competitiveness. In the electric business promotion, in addition to the product brand, quality, performance and so on determines whether the consumer buys, the price is the consumer finally decides whether chooses the important factor. It can be said that prices in the past, today, the future is very important.

Why do electricity dealers always like to fight price? Small series can say that the Chinese love the cheap, has been unable to stop it? And the electric business is grasping the consumer this weakness, each time the network buys the carnival, each big electric dealer is takes out the killer, 50 percent packs the mail, the second kills, buys on sends and so on promotion strategy to capture many netizen cheap's small psychology. No doubt, the electrical business during the price war, the goods are sold very well! Prices can quickly attract popularity, improve site traffic, product conversion rate is high.

Industry insiders pointed out that the price war is the most direct market means, can in the shortest time in the sales performance, and cheap, the survey showed that more than 70% of consumers because of "price cheap" factor chose the online shopping. In the minds of most consumers, a price war does make them affordable, but there are consumers who question whether the product is real. Price war fierce competition, 10 percent, full 50 percent package mail, low-cost products in some cases may not be fully trusted by consumers.

As we all know, the concept of the electricity merchant price war was formed in 2012, and the electric business bosses started the price war by increasing market share and increasing revenue. Price war, electricity business phone-in four, each fight always avoid each other pinch. The potential of confrontation attracted many people inside and outside the industry's eyes, at the same time the consumer heart also Anxi, compared to which home is the cheapest where to go! However, many of the electrical business site many products have failed to achieve the "full network price" of the promise of many products out of stock, products have not received half a month ... These all make the user experience greatly reduced.

Hundred people together with the machine network President Yin Zhibin as the vice president of Changsha Electronic Commerce Association, has many years of experience in the electric business website, the enthusiasm for E-commerce is very high, the future of the electric business is also very optimistic. Its founder of the Hundred letter is the first E-commerce site in Hunan Province, in seven years ago, or an unknown company, now has developed into Hunan E-commerce leading enterprises, comprehensive strength in the network mobile phone industry site ranked the top three. Mr. Yin Zhibin revealed that the rapid development of hundred letter mobile phone network, and the rapid development of the mobile phone market has a great relationship. 2013 China's mobile phone market as a whole to maintain a rapid and good development trend, from the product type, smart, 3G mobile phones have become the absolute mainstream of user attention, including smart phone attention over 90%. and domestic mobile phone brands in the promotion of smartphones, the focus of attention is a straight upward trend.

For the electricity business to fight each other pinch, price war each time is the dealer competition chips. Mr Yin Zhibin also made his point: every time a price war, often will trigger a large number of consumers to buy, in the short term certainly conducive to the promotion of company turnover, but the user or the electricity business itself is not necessarily a good thing! Price war is to direct the consumer impulse consumption, as a supplier of electrical services, we should be suitable products to provide customers, and then from procurement, warehousing, distribution, after-sales service and other aspects of the link to ensure that consumers have a good shopping experience. Price is one of the most important factors for customers to choose a product, and low price will also lead to a large amount of consumer purchase. However, in the price to attract users, to high-quality service to create the best user experience is very important, after all, good service to win a good reputation.

At the end of the article, do we need to reflect on what we saw in the price war? Sales continue to grow? Has the user experience grown? Small series that only rely on low-cost authentic, stimulating irrational shopping to do promotions is not a long-term solution, in addition to Tencent electric business related officials also said the 1020 Crazy Rob Festival promotion is not only the lowest price, will also pay more attention to and enhance the user experience. Indeed, the price war is not only to give users real benefits, but also to give them a relaxed and happy online shopping experience. and enjoyable online shopping experience is not only the price, but also need to provide better quality service. In the electric business, we always have to remember;