Release products please ponder Changshu

"Publish or Die", "finish more important than perfect", "only need to publish", recently, we will find that similar words have become more and more the motto of the team. They praise the glory of achievement, but overlook the goal of creating value rather than building a startup. This "ship" mentality can have dangerous effects and allow many entrepreneurs to do a lot of mediocre, unimportant and even redundant jobs.

The advantages of publishing supremacy

So why in the world does this kind of supreme mentality become so prevalent? I think the reason is not the agitation of others, but the experience of doing so. This will give the team a feeling of being overall up and running when their products have been deployed and have been seen to be in use by users. But sometimes it's just a daydream. When you want to quickly test an idea or a small trait, the idea of "achieving" may be useful. But sometimes, you may get the wrong feedback.

Risk of publishing supremacy

This is also the problem. When you're enjoying the thrill of achieving it, you're actually facing two risks.

→ Publish the wrong things

If you do not recognize the upcoming release of the product or new features, it is a false "release", the result can only be diametrically opposed. Even if you get some feedback and learn faster by correcting them in time, these feedbacks can also get you astray.

→ Release a mediocre product

The biggest problem with "publishing to the top" is that many times the quality is not guaranteed. Because the release of the product itself is considered inadequate, so even if you get feedback, it does not reflect the real idea of their own shortcomings.

Return to Quality

Back to quality, practical experience shows that high quality content can bring amazing rewards.

From the above figure we can learn that the time and energy invested in the impact on the value of the product. When you invest more time and effort into your work, you can get up to 10 times times the benefits. The extra work rate is very simple and competitors may have given up early. Maybe they can solve the problem easily, but use the most basic method.

Previously, Mr. Jobs had made the following statement about quality:

The first solution is often complex when you first start to solve a problem, and most people stop there. But if you keep trying, you usually get some very elegant, simple solutions. Most people just don't want to spend time and energy on this. We believe that customers are smart and they want a thoughtful product.

Quality does not mean slow action

Some people think that focus on quality will lead to the biggest problem is slow action. The actual experience tells us that this is not true. Many times when a product is released quickly, it will take more time to make up if there is a problem. This actually takes more time than doing well. That is, we often say that haste makes waste.

Find the balance.

Facebook's idea of "accomplishing more than perfection" is a good mantra. But it might not be appropriate to use it as a general guide for entrepreneurs. In fact the deeper things that we could not learn by a word.

That's why it took Dropbox 18 months to finally release it. Evernote spent about twice times building native client applications to replace simple mobile web versions. In addition, the quality of square is troubled; Quora three months to find the only problematic page and so on, these are not accidental.

Better products need to be carefully thought out before they can be won. This is especially true when ecosystems do not have conversion costs and are able to win markets through the rankings.