Rely on 150 yuan to start, online selling couples installed, the bumpy road

Liu Xun said, on the internet to sell clothing in addition to grasp the style of clothing, fabrics, colors, popular factors, the picture is also very important

150 Yuan started, in the Internet to sell couples and children's wear, the annual output value can reach tens of millions of dollars, you believe it? Qijiang District Youth Town Liu Xun did. At present, he has nearly 9000 square meters of professional plant, 4,000 distributors and BAI workers, entrepreneurship 6 years cumulative sales of emotional clothing reached the million. Next, he is ready to put his own online sales channels to expand, the development of "Network + entity" Sales model, the creation of their own "Bai Heron" to create a national well-known emotional apparel brand.

Started with 150 bucks.

Selling lovers ' outfits online

Liu Xun grew up in the youth town of an ordinary peasant family, his plant is located in the town of an old street. Yesterday, the reporter came to the birthplace of "Bai Lu" ——— Chongqing Qingyang Garments Co., Ltd., saw the entrepreneurial pioneer Liu Xun, slightly thinner he spoke speed somewhat slow, showing a rare age of maturity and stability.

Into the factory, three antique-style buildings greeted, as if exposure to a large house house. But the plant is a busy scene: Hundreds of workers are busy printing colorful cloth patterns, and making garments. Liu Xun said, "Bai Heron" main parent-child outfit and couple outfit, already have their own style.

2005, he saw a "civil service online Shop" article, suddenly touched his idea of open shop online. The next day, he spent 150 yuan into 5 sets of hot painting lovers, hanging in Taobao (Weibo) on sale. To his surprise, 5 days later, the 5 sets of clothing sold out, but also out of stock 10 sets. According to the buyer's demand, he kept buying. One months later, the level of Taobao shop has risen to a drill. In less than a year's time, he earned 60,000 yuan.

Higher-Credit sellers

How can you get rid of him?

With some savings Liu Xun not satisfied with the status quo, see hot painting quality is not good, he decided to go to the coastal developed areas to learn printing technology. In his own words, this time he was looking for a different way, and he had moved on when many of his peers were still immersed in the high returns from hot paintings.

"At that time, there is a hot painting in Taobao lovers shirt shop, in my seller's credit only 2 diamonds, he has done 4 diamonds." But he did not change without innovation, and finally be eliminated by the market, has now disappeared. Liu Xun said, printing than hot painting durable, price gap is not small, smart consumers of course know how to make the right choice.

For many people to define a couple as a Liu Xun, it's a big mistake. In his view, couples wear, parent-child outfit is called emotional clothing more appropriate, consumers will also consider the style and practicality, must be based on the needs of innovation. "The beginning of the couple can be a male and female style, the pattern may be a little different, but now we will consider the men do T-shirts, women make skirts, and children's clothes will be more than the cute elements of adults." ”

2007, Liu Xun back home to repair a 2000 square meters of plant, registered to set up their own company, but also on the internet played a couple of couples and children's brand "Bai Heron."

I've had a trough.

Almost lost all his possessions.

Liu Xun's bones have a rush, he admits, he also encountered during the start-up period of the trough.

2006, Liu Xun 26 years old, at that time he did not have his own clothing factory, mainly commissioned a number of Chongqing garment factory processing, they are only responsible for the design. After the Spring Festival, he cooperated with a long-standing garment factory signed a custom contract, at the same time the entire payment of more than 60,000 yuan of material costs and processing costs, but received the goods, Liu Xun but dumbfounded: fabric, wrong size, clothing not version ... More than 60,000 yuan is almost all the Liu Xun at the time, and the contract did not make a constraint on the other party, coupled with the time is already a new listing period, missed the equivalent has lost half.

Depressed two days later, Liu Xun some unwilling, he decided to start from scratch. April, he used only 500 yuan to another garment factory custom-made more than 300 couples installed, take low-cost strategy, 25 yuan A, soon sold. He also used to earn more than 7,000 yuan to continue to customize, and then continue to sell low-priced, so repeatedly. By the end of the year, he had more than 80,000 yuan in cash, so he bought sewing machines and printing equipment, rented a few small factories, their own clothing factory.

New Focus on listing

Lead a model in Sanya

Recently, it is the focus of the new online apparel market, but also Liu Xun the most stressful days. He told reporters that he now sells 500,000 pieces of clothing every year, of which 450,000 are summer clothes, and the success of each year depends on sales from March to June. In addition to grasp the style of clothing, fabrics, colors, popular factors, the picture is also very important. Liu Xun said that this year's new style he also specially brought the model and photographic team to Sanya to shoot.

"Bai Lu" become taobao famous "Amoy brand", with 4,000 distributors, of which more than 200 distributors are very good sales. Over the past 6 years, he has sold a couple of couples and children's installed total of 1.2 million or so, last year's output value has reached tens of millions.

Today, he also opened 3 direct shops in Shapingba and Sichuan Langzhong, and was ready to march into Yang Jia Ping and Jiangbei.

Qijiang District Youth Town, Liu Xun in their own garment processing workshop. Chongqing Morning News reporter Yang Yanyu intern Court tie photo

They said he >

Government: Driving the net of traditional enterprises

"The Cypress Heron is now the pride of the youth town. Zhao Yuanchun, director of the youth town, said that the backbone industry in the youth town is coal, machinery processing and agricultural products, and Liu Xun became the star of the local return to entrepreneurship, Qingyang apparel to solve more than 100 local farmers employment, to promote common prosperity of farmers.

In addition, the Bai Lu is a typical case of the young town investment, attracting a lot of outsiders to the youth town office clothing factory, "now has a Guizhou people to the youth town to open clothing factory, specializing in the production of overalls, uniforms and so on, development is also good." ”

In addition to promoting the rapid development of local apparel industry, Bai Lu also attracted a lot of traditional industries net. "Before everyone on the Internet to buy and sell things are incredible, see the success of Liu Xun, young town local specialty tea, noodles, etc. also intend to sell online, expand their sales channels." "Zhao Yuanchun said.

Employee: Half day salary never owed

Dong Dexiu, a 47-year-old Qingyang costume veteran, has turned from a sewing worker to head of the garment department. She told reporters that in Qingyang work for 6 years, never been arrears of wages, "whether it is a small taobao before the seller, or the present Qingyang dress mister, he is very concerned about the staff, no money will also consider the life of employees, dormitories are all installed on the air-conditioning." ”

Dong Dexiu said, the factory has been working more than 3 years of workers have twenty or thirty people, everyone to the young boss very admire.

This group/Chongqing Morning News reporter Liu Chun