Rely on the flow of low buy high selling, in many people's eyes is the parasite, vampire image

First analyze the cost and revenue involved in the shopping guide site, the cost is divided into three, one of which is the day-to-day operating costs: including servers, personnel pay, electricity, water, rent and other daily expenses. The second is advertising costs: advertising, mail, SMS and other marketing costs. There are other costs. The main income of the shopping Guide website comes from the CPS and the CPA as well as by the traffic creates the website advertisement position sale and the website inside the auction promotion expense.

One of the advertising costs accounted for a considerable proportion of the flow of low buy high selling, shopping guide website through advertising to absorb the flow is the most common practice. CPS is the main head of the shopping guide website revenue. Therefore, in essence, the shopping guide website is a business that earns the difference for the main form. This is similar to the role of the offline shopper who pulls kickbacks.

From the development of shopping guide website in recent years, 09-11 years, to Beautiful said, Mushroom Street as the representative of the Electric Shopping guide site has been hot for quite a long time, the rapid growth of the electric business has spawned a considerable number of shopping guide Web site, in the commodity of the ocean, consumers have a large number of entrance options, the portal is the site of the electric business has been competing, To achieve their own value by helping them to "solicit" the profits by sharing them with the electricity dealers. The value of the shopping guide website is obvious. Taobao hit the social business this year, the heavy launch Taobao excellent station, as a dealer trading platform, the development of their own shopping guide community, so the value behind the shopping guide site is still worth to imagine.

But if only to see a more illusory prospects, the fate of the shopping guide site attached to the electric business platform, so, the electrical business site can give shopping guide this business to make how big plate, Shopping guide website must have a very clear book. Otherwise, the impetus of capital will not be so positive.

To beauty, Mushroom street, for example, in 2012, Taobao Alliance 3 billion yuan into the amount, mushroom street, Beauty said, such as shopping guide site accounted for 21%, from Taobao into more than 600 million yuan. It can be seen that the power of the shopping guide site is huge, when a shopping guide site occupies 5%-10% of the scale of the transaction. may have the risk, therefore, the beautiful said, Mushroom Street's big flow value directly caused the interior of Taobao a bit of panic.

In the real shopping guide market, because of its special status, each family for its real transaction into the data are tight-lipped, although not the most accurate data, but, as the electricity quotient growth decline, industry development more and more mature, the electric business service industry will usher in a new outbreak point. Last year, China has nearly 200,000 E-commerce service Enterprises, E-commerce services revenue reached 200 billion yuan, supporting more than 8 trillion yuan in E-commerce transactions scale. The shopping guide website obviously also saw this, participates in it, also conforms to the electric business service industry growth trend. Get hot money, the whole network marketing will be spread out, the big promotion fee, really want to carry out burning money game, shopping guide must have a future, and how to realize the information flow increment, how to cater to social business, and outside the channel to build independent competitiveness is the focus of the future.