Remember the Wonderful Life: entrepreneurship is a torture and exciting things

2014, for mobile Internet practitioners, began a war without smoke. Tencent, Ali two big internet giants to rob mobile payment market This big cake, in the field of taxi app for nearly two months, known as the "burning Money War" drivers, users taxi subsidy marketing. The pie in the sky cheered, but not for Xu Yuan.

Xu Yuan, the first project to resign after 7 years of government work, is to take a taxi app. The broad market prospects give him confidence, behold the giant's accession changed the original pattern, although to exit the war ended, but this experience brought him a different experience-and friends to do their favorite things, the idea into the mind into practice, a great sense of achievement made him once again determined the road of entrepreneurship. Now, Xu Yuan created its own brand "cloud meal", hoping to rely on their own efforts in the catering industry lay a day.

Many entrepreneurial experiences let Xu Yuan see the importance of capital management. On the first day of the establishment of the cloud, Xu Yuan and the team chose to manage their finances with their fingertips. With the use of the bookkeeping function of the notes, invite the team chief responsible for bookkeeping together, each of the running water records, and then through the synchronization function, easy to achieve the public transparency of the financial.

I used to think it was cool to wear a uniform, a big hat, a cop or something. So after graduating from university, I entered a Beijing government office, began to make others envy civil service career, Flash is 7 years.

In the marriage has "seven years of itch" saying, I think in life, work will have such a phenomenon, long-term in the same environment, will inevitably appear fatigue. At this time, my friend took a fancy to an entrepreneurial project, is looking for partners he and I touched a lot of resonance, let me start to have the idea of entrepreneurship.

That project is about a taxi app. In the 2011, mobile Internet has been pouring into the public life, mobile phone app will be riding the east wind downstream. Taxi industry, car less people more difficult to take a taxi, the body in Beijing, I have a deep understanding of this. So when a friend offered to take a taxi in the app market, I was deeply attracted. In 2012, I formally decided to participate in the project, so I quit my job as a civil servant and started my entrepreneurial life.

2012 is the rise of a taxi app, after shaking the car, fast, drip, Bumblebee and other taxi app on line, but the market is not hot. One is that taxi drivers mostly have a lower level of literacy and a low acceptance of new things. The second is the industry's incentives, subsidies are generally not high, the most is sent to send traffic, send some phone calls. Some financial resources, technology is not strong entrepreneurial team in the early days directly killed, the rest began their own enclosure, the accumulation of their first batch of users.

In order to occupy the market, that period of time our team all out run business. Subway station, railway station, bus station, as long as there are many people, taxis, we run all over, often busy to the wee hours. It's a total of two different kinds of life compared to the nine-to-five day I'm a civil servant, but it makes me feel an unprecedented novelty and fun--thoughts in my head can be accomplished through my own efforts and the strength of my team.

The taxi app market is growing fast and there are about 30 similar software in its heyday, but we are also motivated by confidence in technology and capabilities. Did not expect the development of a legitimate project, Ali and Tencent two giants involved in, the taxi app became their first to seize the mobile payment market for the object, to fast, drops for the representative of the various companies quickly enter the fight.

The result is conceivable, the strong capital support makes quick and drop to stand out, quickly occupy and divide up the market. Overwhelmed, we decided to withdraw from the war.

Although not for my first venture to draw a perfect end, but unprecedented experience but let me see a different life, let me once again determined the road of entrepreneurship. After the taxi app project, my partner and I decided to go to the catering industry.

The partner's lifelong dream is to open a noodle shop, because he really likes eating noodles, there will be some ideas. But then consider the restaurant's customer unit price is too low, start scale and big, not very suitable for our poor situation, gave up. After some analysis and comparison, we finally decided to the category of spicy seafood into the catering industry, and finalized the "cloud meal" as our project name.

After finalizing the general direction, we quickly began to act. Without enough money, we started from the small kitchen in the peasant house; In order to ensure fresh ingredients, every morning shine to run the seafood market, not enough manpower, the hand, brush the shrimp brush to the arms can not lift up every day, immersed in the fume, feeling hemp spicy feeling all brine into the bone, hard to speak of. But again, all of these torture you, but also stimulate your things together, not just a new venture?!

In the process of entrepreneurship, I think the management of funds is the most intractable, both cost control and financial transparency. Drawing on the previous experience, on the first day of the establishment of the cloud, our team chose to manage our finances with a hand in mind. With the notes there is a multi-person bookkeeping function that we particularly like. Invite several main principals of the team to record together, each of their own running water records, and then through the synchronization function, it is easy to achieve the public transparency of the team's finances. So, for startups like us, it's all about accounting.

Now after four months of development, the cloud has its own façade and large kitchen, team members from the initial two people to the present more than 10 people, every day is changing. Next hope in the "cloud food spicy" good beginning, continuous development, and then there will be "cloud meal baking", "cloud Meal Day materials" and so on, to the vast number of diners to provide more delicious on the tip of the tongue.