Remember, when you think about blockbuster,

Recently, the foot of the brush burst existence, the circle of friends and micro-letter group are floating a thick film is the feeling.

December 3, 2014, the first edition of the online, was 36 krypton Beijing Open Day Project, the main scene is the travel scene, just around the movie location strings: To help users find the location of the film classic scenes and shooting angle, providing film stills, users can use the "painting mode" and "Contrast mode", Put the movie scene and the reality scene in a picture.

This time of the full note, tepid. The reason, on the one hand, in a specific film scene photographed, is the low frequency high threshold behavior. On the other hand, the picture's originality and amount of information are limited to the film-related range, for example, like topic composition.

However, since February 7 on the line "widescreen mode (to facilitate understanding, the following is renamed large mode)" This new feature, the full download volume by Leaps and bounds. According to the founder Liu Yang revealed that the day download only more than 200, the next day thousand. On March 13, the total number of users was 700,000, as at 3 o'clock in the afternoon March 14, when the amount was 180,000.

Either way, it is not difficult to see that the full mind is expected to do things around the film, just before the big model means more effective life scenes, suitable for UGC high frequency low threshold behavior; it is very tolerant, and the film is not OK, for example, like open composition.

The big model says fire is on fire. Now the large stream of feeds has been moved to the first screen, but open large mode or require users to click on the line, but the team is adjusting the product as far as possible to allow users a key into the large mode; BTW, this product is now functional redundancy, many places are not easy to use, flash back what, this small team of 8 people " Originally intended to quietly Polish an app, however, the user suddenly came ...

Blockbuster mode is interesting, but its information structure does not have strong information consumption, it works in acquaintances, but not among strangers--this is a problem to be solved. In terms of the current product structure, the logical correlation between blockbuster patterns and previous "travel scenarios" is weak, the team is still exploring how to combine the two together, such as a trip plan, experience, and a little match with a movie story, Willow joked, "If we live to that point." In addition to mining the "blockbuster" in the travel scene attributes, Willow also want to dig is a large model of the "film" attribute, its form is born with "native advertising" attributes. In fact, the Ali industry has been in the foot of the test water (temporarily also relatively covert), the foot of the CEO Willow also revealed that there are some video sites to throw Olive branch, in the content to cooperate.

In an article written on his micro-credit number, one paragraph said, "the final settling of the user, I think should always be around the location and movie story, the birth of the foot of the original intention is around the location of the story, now there are early users remember and miss our original slogan" No story of the location is ultimately cold. The large mode will eventually be aesthetic fatigue, although I think this way to record life is a beautiful expression. Luckily our core value is the location story, the movie Place, is endless. ”