Remote: Analyzing the value of SEO strategy in Portal station

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Preface: This is not an article about SEO technology, SEO technology has been commonplace, too much talk about SEO technology meaningless.

As a full-time seoer, SEO is not to do the academic, also not out of the book to talk about theory, the strategy is no value, must be combined with the company's strategy, combining product lines and operating lines to achieve the goal of promoting marketing results, not simply talking about a few tipping points can achieve strategic goals.

All SEO strategies need to stand on the operational and product perspectives

This is a justifiable fact, SEO is only part of the overall flow strategy, not all SEO strategy can put aside all without standing in the operation and product perspective to think, not with the company strategy Point and business model of the SEO strategy does not make any sense, So Seoer focus on operating reports is an essential task.

Several remote analysis points:

1, with the sales team to cooperate with the priority of the most business value flow promotion

2, focus on operational data, mining the value of the flow of the field and the most needed to support the target point

3. Through the analysis of the keywords inside and outside the station, set up the flow promotion target

4, the analysis of the user focus points, to determine the value of the flow of the core

5, analysis of various core keywords scalability and saturation to find the flow of blue sea

6, this strategy will cause users to dislike or discomfort, thereby reducing user loyalty.

7. Estimate risk, time period, development cost and operating cost

8. Whether this strategy is replicable and can be successfully replicated in various traffic fields

The law of value precedence

Each SEO project, strategy needs to prioritize, although each company's development phase is different, customization strategy is different. But the simplest point is where the company needs us to break and where we break. Discovering and upgrading the variable current flow is the most necessary thing for SEO.

Measurable, replicable more than creative

With the continuous development of SEO, basic problems, internal chain strategy, outside the chain of construction and so on all SEO technical problems will not be a problem, the technical aspect of the effect is only the communication is smooth, we have not been able to rely on a certain field of understanding or the idea of a flash of creativity to make SEO strategy, But to the quantification of work and the duplication of the scrutiny, to find the ability to play the team's maximum execution, through the establishment of assessment objectives to promote the way.

summed up in one sentence: "To create a replicable SEO model, in the continuous discovery of the flow of unsaturated areas in the process of flow to promote a series of actions, is the most effective strategy." ", Creative SEO strategy has not been able to keep pace with the development, we need is quantifiable, controllable SEO mode." (Text/remote)