Renren launches "Everyone loves to buy", bringing the electricity quotient into the social network

December 23, Renren joined hands with the major well-known network mall such as Taobao, Jingdong Mall, call Harbin Network, green Sen digital, such as the official launch of "Everyone Love to buy", the first e-commerce to introduce social networking sites, in the Christmas Festival is coming on the occasion to bring to Renren users a huge surprise. Renren users can not only enjoy a lot of concessions, but also at the same time to buy their own interest in the goods and shopping for fun to share to everyone network friends, in the experience of SNS one-stop shopping model detonated Christmas SNS love to buy carnival.

According to the introduction, everyone love to buy channels currently include apparel accessories, skin care/Cosmetics, 3C electronic products, home life, office stationery, toys and other categories of merchandise, are from the cooperation of the Business Mall, the quality of higher protection. At the same time, many products have been carefully selected, in line with the current trend, and strive to meet the diverse user network of high-quality shopping needs.

In addition, with the general E-commerce platform for the rich variety of goods and easy to pay the characteristics at the same time, everyone love to buy as Renren in the domestic "social shopping" platform, but also with other E-commerce platform unparalleled SNS characteristics. Bill, chief marketing officer of Thousand Oak Group, said: "Everyone loves to buy is renren in the insight into user needs based on the establishment of the station shopping zone, the biggest advantage lies in the traditional E-commerce platform based on a high degree of integration into the SNS interactive and sharing functions, people net users online shopping more than a time to communicate, communicate and share the fun, This model is currently in the country only the realization of Renren. ”

It is understood that the open platform for Renren has always been different from the domestic network of other SNS advantages, under the support of the open concept of Renren has been with many different vertical types of Web site to achieve everyone's connection. The introduction of the love of all people will be connected to the realization of the electronic shopping site to achieve greater benefits, for users also improve the user's love to buy the experience, no need to repeat the login can be done shopping, and the platform will be more like the merchandise and Renren friends to share, so as to bring more users of cooperative sites.

As the first social shopping platform, "Everyone loves to buy" the launch, set off the Christmas New Year network shopping spree, friends recommend gifts, real status under the real evaluation, so that the energy of Word-of-mouth marketing has never been reflected out. A user says: "Everyone love to buy the emergence of friends have more to communicate between the content, and other shopping platforms as convenient, a kind of and many friends ' shopping ' feeling, at any time to share, at any time to discuss, add more shopping fun, and Christmas New Year can enjoy exclusive discounts, very happy. ”

Industry experts said: "Social shopping at home is still a relatively new concept, depicting the social functions of SNS based on the future direction of E-commerce, this new model is closer to the real shopping environment, to meet the user's desire to communicate, it is destined to be consumer attention, Renren has a unique advantage, believe that its future development space will be very large. ”