Renren loses wireless internet hopes to transform social communication

Original title: Chen Yi Zhou misses: Mobile following strategy bankrupt core business is weakened Tencent technology Fan Xiaodong November 13 reported that the company is in the forefront of the new round of strategic adjustment. People familiar with the matter said to Tencent technology Chen a boat to reflect and deny everyone nearly two years of wireless layout, no longer blindly promote the development of mobile new products and games, and other business expansion, and Renren is again referred to the core business level of the group, the new positioning in the SMS Renren mobile end of new products will be released. In fact, the strategic adjustment has been preceded by a variety of related signs of outflow, including management turmoil and the recent layoffs of everyone game. The company nearly two years of management members including CEO Chen a boat, coo Mrs, CFO Huang, CMO Bill, Topaz person in charge of the network, in addition, there is responsible for wireless Wu Xinjiang, responsible for the Shenboyan of glutinous rice, responsible for the Zhou Juan of 56 nets and the person in charge of the Hochang game. According to Tencent Science and Technology, Bill will soon leave, Wu Xinjiang has left to join the main Street network as Senior vice president, Shenboyan with Baidu holding glutinous rice work is not everyone, and Hochang still on sick leave, it is noteworthy that Huang family has moved to Taiwan, whether the impact on the work is still unknown. At present, the group 800 co-founder Hu Chen has been low-key to join the market for everyone, the incumbent vice President Cao will be responsible for sales, Mrs is the temporary person in charge of the game (Hochang before the report) and Jingwei business Card pass and other products. And just after Mrs took over everyone game soon, according to a number of channel information revealed that last week everyone game began a large scale of layoffs, involving the director, operations, business, technology, design and other different positions. The question is, what is the motivation behind the strategic adjustment of everyone? The loss of wireless Internet 2011 years when everyone was in the United States, described as "China's Facebook", but in the past three years, everyone has not been from the "Alumni Circle" to broaden their user base, more importantly, in the user to move to the mobile end of the process, everyone does not have a truly successful core products. Does Chen's boat pay enough attention to mobile Internet? Obviously not. "To fight a mobile internet war," said Chen in a 2012-year internal earnings communication. A senior executive told Tencent technology Chen a boat's biggest mistake is, rejected insiders put forward based on the mobile architecture design and development of new products form the proposal, and decided to Renren Mobile client and PC client "integrated research and development", that is, just to the Renren network from the web side to the mobile end. "Renren Mobile end product experience has been bad, because the mobile Internet is different technology architecture, communication protocols, etc., the product from the PC transplant to do more optimization is also useless." This is like choosing a good foundation built 10 floors, suddenly see the scenery next to better, then think of the previous 10-storey building directly another 20, and not cover "big underwear", how could this be? "Given up on the mobile client that has been ploughing all over the net, then where is the main energy of Chen and everyone?" "We must jump out ofGo, seek survival, get a wireless connection to the Ark of the boat ticket. "Chen once said. At the same time to promote glutinous rice network, everyone games, 56 nets, Jingwei network at the same time, everyone wireless team spent more than half a year to develop a "kiss" and "Meimei" and a series of mobile applications. However, in the face of the challenges of mobile internet, Chen a boat to follow the strategy, trying to launch several similar applications to occupy the first opportunity, this is almost impossible to achieve the task. And in this highly competitive field, a handful of independent forces in the market, due to commodity, early by the Giants to stare at, prices are rising, even if Chen a boat to use the usual means of acquisition is difficult to achieve the position. "The development of these new applications has no help to shape the core competitiveness of all companies, nor can the successor of the company has some advantages, after entering the market, the effect is very general." "said everyone inside the executive. Everyone game also increased the strength of mobile product development, but the game of everyone's own industry status and development scale can not consume too much input, growth in the bottleneck, the long-term slump of the company's share price makes Chen originally want to split the game plan also had to run aground. As a result, it has caused the recent layoffs of all the consequences of the game. According to Tencent Science and technology, everyone in the domestic mobile market failure There is also an important reason, is due to the wireless sector, a lot of elite talent by Chen a boat secretly pulled to the United States to do product development and business expansion. People familiar with the matter told Tencent technology that everyone in the United States registered a company named Appsurdity, has developed applications such as quad and Dubbler, respectively, located in the "mobilize Your Group" and "Record and Share Voice." Chen's idea is that when these apps are successful overseas, they can be replicated domestically, but the real effect is unclear, and part of the talent for US product development is lost. Apart from the transfer of staff to the United States, everyone wireless department has a lot of employees are split into Renren, 56 nets, glutinous rice network and other departments to support the mobile side of the business. Obviously, in order to expand the scope of business, everyone weakened their original strong business plate strength, dispersed the company's advantage resources. Hope Renren Social communication in the face of the adverse situation, in August this year, Chen a boat began to re-examine the business layout of Renren, he said in an article published in the company's magazine, to find the opportunity to innovate the company's genes, in 5 years after the need to grow a platform-level business, to provide cash flow for the company, The foundation for quick start of talent and new business. Chen also points out that Renren needs to transform itself across the mobile Internet, from SNS to SMS (Social communication services), to strengthen communications services on the basis of social networking, and to expand the core user base from student groups to young people. "In all of the company's business, in fact, the core competitiveness is still just renren, but, micro-bo, micro-letter cut off the network expansion of Renren, only to continue to locate students and other young segments of the market, everyoneOnly hope to find new living space in mobile internet. "A senior executive who declined to be named said to Tencent Technology. Renren reported the second quarter of this year, Renren activated users as of June 30 to 194 million, the monthly independent landing of users 54 million, which is still a more substantial data, so that this part of the user on the mobile side to grow up, become the final opportunity for the transformation of all companies. Nevertheless, it is not easy for everyone to reopen an unbreakable platform-level "base" in a country where major internet giants are deeply moving the internet and forming a large platform. Of course, it has been reported that Baidu or will buy everyone to supplement their social short board, which may be a good outcome for everyone-—— but Tencent technology from a number of reliable channels to obtain information confirmed that the rumor is only rumors, no operational possibilities.