Renren serves as a mobile social expert in the cloud

July 21, Taiwan Province smartphone maker HTC and Sina launched the first "Sina Weibo phone" in Beijing. HTC China President Ningweiguang said this is only the first generation of cooperation between the two products, the future of such "social mobile phone" will also have a second-generation, third generation.

With the popularization of 3G networks, the social activities of PC networks have shifted to mobile devices, and social interaction and user stickiness are becoming a killer mobile Internet application after lbs (location-based service) and app. This led to the mobile phone industry in 2009 when the concept of social mobile phone, then set off a vigorous "social movement"-in addition to HTC, LG launched last year's "Social Faction" series of mobile phones, this year launched a Facebook and Twitter based social mobile phone Optimus; China Telecom has launched a variety of days wing QQ mobile phone.

In fact, social software has become standard for most smartphones, either pre-installed or user-mounted. From market data, the number of Weibo users is increasing by as much as 208.9%, becoming the fastest-growing mobile internet application mode. As a leader in China's social sector, more than 30% users use their mobile phones to log in every day. In the future, how will the social applications of mobile end develop? What new applications will be inspired by the new network environment and user requirements? Recently, the reporter interviewed the vice president of Wu Jian, a deep understanding of the social field of Solomo (location-based Social Network Service Mobility) trends, and Renren's mobile internet strategy.

The mobile change of internet

2011 was regarded as the year of China Mobile Internet, many traditional internet companies clarified the mobile Internet strategy, and began to stride into the era of mobile interconnection. For a time, a variety of Internet applications in mobile terminals launched the extension of the client. So is the traditional internet mobile so simple?

"We feel that the mobile Internet is a revolution, and it can even be said to be in the ' leather ' internet ' life '. Wu Jian admits that the traditional Internet business will face the challenge of mobility. He believes that by the year 2016, mobile Internet will become the Internet, not the mobile Internet is merged into the Internet, but the internet is completely replaced by mobile Internet, the PC Internet industry will be completely changed. Mobile end and the application of the PC side is very different, the mobile internet will inevitably have many new business forms appear, some Internet business must be transformed, or even some business can not transplant, will gradually die out, traditional internet companies must seriously face this transformation challenge.

In order to deal with this change, Renren not only put forward the system of mobile interconnection strategy, but also has 200 people of the size of the wireless division to play a role in guiding the company's business mobility of important functional departments.

According to the introduction, the current wireless division of the main work is to do cross-platform support, that is, to achieve the mobility of standardized products, so that different terminal equipment at all times can use Renren services; second, it is based on the mobile environment of business innovation, and third, to build connected operators, hardware manufacturers and renren partners open ecosystem. "We have to do the biggest market coverage, social networking is cross-platform, and in order to enrich social networking, Renren needs to open up a large platform to consolidate resources, even when users need to bring in competitors." "Wu Jian said.

Mobile service to SNS aggregation

In fact, in the field of mobile Internet, Renren's layout has already started. As early as 2009, Renren officially launched the "Mobile Open platform", faster than many of the larger local internet companies.

Since then, Renren in the mobile Internet layout began to clear up, that is, around SNS (social) do business aggregation. Renren has launched the LBS business for mobile end, mobile group buying business, are social-centric, such as the company's group buy website "glutinous rice net", can effectively use the location of users to provide more close to the user's services, which is social and mobile E-commerce integration is an important step.

Nowadays, Renren is proposing Solomo strategy. Solomo This concept was first proposed by John Doerr, partner of Kleiner Venture capital company, in February this year, and he believes that the three most popular keyword social (social), local (localized) and mobile (mobile) in the Internet are bound to merge, And bring new changes to Internet development.

"LBS will change the pattern of mobile Internet. We are not using lbs as an application, but a depth of lbs and SNS integration platform. "Renren also wants to combine mobile socializing with" rich media, "Wu Jian said. In addition, Renren is also targeting different groups of people, such as business people, to study the concept of mobile social circles, the corresponding products are also in development.

"Our core is the social platform, in the mobile internet era, social networking will be a mainstream application, the future in the mobile Internet network of Renren rankings will gradually rise, the mobile phone itself is a social tool, so it is a natural carrier of social networks." Wu Jian said, Renren will pass the unified client platform software, in mobile devices to open up a variety of Renren and partners of the application services, and for the bright spot of the application of innovation, Wu Xinjiang has already had a plan, this will be in the mobile Internet for a period of time in the field of the focus of the layout, within six months there may be a new product launch.

Mobile Internet needs the support of cloud computing platform, what layout does Renren do on cloud platform? Wu Jian pointed out that SNS itself is a service in the cloud, the future, mobile equipment on the SNS is basically supported by cloud computing, Renren is doing a positive preparation.

(Responsible editor: Lu Guang)