Renren's lack of stamina has been the impact of micro-Bo to see Mobile internet

Aspire to do "China http://www.aliyun.com/zixun/aggregation/1560.html" >facebook of Renren, but now some lack of stamina. Yesterday, Renren reported a net loss of $15.4 million in the third quarter, far exceeding $1.2 million a year earlier, a third consecutive quarterly loss for Renren. In the past 9 months, a total loss of 50 million U.S. dollars.

The rise of microblogging network is insufficient

According to the data, Facebook's net profit for the third quarter was $311 million trillion, with advertising revenues up 32% per cent year-on-year.

Unlike Facebook's strength, it doesn't seem easy to replicate Facebook in China. Renren financial statements show that in the past year only 35 million user activation, and as of last year, Renren, Sina Weibo, Tencent Weibo activated users were 137 million, 250 million, 300 million, year-on-year growth rate of 33%, 400%, 170%. Revenue for online advertising in the third quarter was $17 million, down 13.7% from a year earlier.

Industry analysts believe that the encircle of micro-blogging, Tencent's network of friends suddenly exerting power, as well as micro-letter strong attacks, increasingly fierce competition will weaken the income-generating capacity of renren.

Angel investor Tang Tao said, Renren in the era of the rise of Weibo, loss degree or will further increase.

Look at the mobile internet

Contrary to the trend of advertising, Renren's online business grew rapidly, with the third quarter gaming revenue reaching $24.2 million, up 120.2%. In this view, Renren chairman Chen gradually shifted to the game area of strategic adjustment has begun to bear fruit.

By the industry known as "Basterds Commander-in-Chief" Chen a boat in the past few years, the product line to the game, buy, video, education, finance and other fields, but always in the "fist products" in a state of scarcity.

How will the future be broken? In the opinion of analysts, Facebook in the mobile internet revenue has reached 14% of total revenue, the domestic mobile games, mobile advertising, mobile E-commerce will be the rise of the development of Renren's new Hope.

"The company's strategy and investment focus will continue to shift to the wireless internet." "Chen is also aware of this," he said, "we will further strengthen the core competencies of social networking services and expand in the wireless sector." ”