Repeat: Hand Tour official website into the cycle of the Thousand

In the end of the tour, the game's official website is the player to  information about the game is the most direct and rapid platform, most players will download the game on the official web, to get the gift package, looking for raiders and so on. But by the time of the hand tour, the player gets more and more of the game itself and its additional information, and the cost is lower. Hand tour of the official website seems to be dispensable "chicken ribs", most players enter the official website just want the information they want. However, at present, the official website in the market to see, in the information transmission is still in a very basic stage. Whether the official website will die, in the end how the official website to meet the needs of the players, today we come to explore the official website that thing.

Repeat: Hand Tour official website into the cycle of the Thousand

Through the search, the market on the official website most of the same, most of the use of many years of layout. Basic can be each Hand Tour official website summary as: The top contains navigation bar and huge banner figure (more to Q Meng image of the main character of the game), and in the banner around a variety of downloading methods, including two-dimensional code, buttons and so on, And the player most concerned about the carousel map and the latest information is placed in the final position of the first screen.

"Legend of the Sword" and "Tai Chi Panda" hand Tour official website does not go out of the cycle of the Thousand

Careful analysis, the navigation bar design at the top is currently more in line with the user experience position, because the user wants to do column switching the first reflection is to return to the top click Navigation Switch. But banner big picture, the carousel chart, the news, the activity advertisement map and so on the place is all thousand times all, and this kind of layout is in the end swims the time already formed. Is it because the test of time becomes impeccable? Or do you want to make changes without changing the user's habits?

The same situation in our neighbors South Korea, in the design and play in the international leadership of them, as in the game's official website no big changes. Navigation, picture carousel, download game button, news list, basically and domestic consistent. The only thing that changes is to try a variety of design styles. It seems that the hand tour or the game's official website design encountered a big bottleneck.

Change, first you need to understand the player's requirements

As mentioned above, the biggest difference between the official website and the official website is that the demand for the official website is different. End of the website to provide players more is the introduction of the game is the address of the download, this is mainly based on the size of the package and channel characteristics to determine. The end of the package at least 1G, the player download costs relative to the hand tour is much higher. So before each game download they have to collect all the information to see whether the game is suitable for themselves, whether it is worth trying, and then to download. Plus the end of the channel is not like the hand tour, most of the end of the play home will be downloaded on the official web, so the end of the official website in the banner place to attract players, and in a significant location attached to the download address is understandable, even the best choice.

In the opposite hand tour, the player  information and the game the cost is lower, the trial and error cost is also low. Hand Tour official website is not a player to understand the first choice of the game, the low cost of trial and error also led to the player does not need to first understand the game to download, can be downloaded after the attempt to assess the suitability of the game. And the player has access to the hands of the channel than before the end of the market more than before, so the above-mentioned article mentioned the two major role in the official tour official website is not obvious. In the era of hand travel, the role of the official website is more embodied in the transmission of information, players are more interested in the official internet to obtain firsthand news, events announcements and so on. So in my opinion, the current official website is the cart before the horse.

The future: Customization into the normal, providing a wide range of services

In the coming time, the hand tour official website should how better for the player service, becomes the retention player's one big weapon? The following three methods may be worthy of reference.

1. Website module customization, optimize the reading experience

On the official web of the current game, on the right side of the floating navigation bar, you can provide the player to do two reading mode of the switch, one is "Classic mode", the other is "reading mode", the Classic mode is more traditional information arrangement, reading mode is the type of blog information arrangement.

Although it's just a layout switch, it's a good creative attempt to customize the different website reading layouts for different people. Such a modification not only achieves the goal of the company to promote the game, but also satisfies the demand of the player to information.

2, the official website and the game data close Union

Blizzard Design in the industry recognized as the industry benchmark, World of Warcraft design layout of the official website early broke the traditional game official website layout, the use of the type of blog style design, not only that, but also the game with the data in a very close, as long as you login on the site of your game account, you can pull the data in the game, Very detailed, fine to your guild have friends dozen boss to get what advanced equipment, are enumerated, this will let the player feel that the site and the game is a whole, no Shong sense, but also to the player to inquire information provided a great convenience.

But at present, in addition to the Warcraft official website of the game data integration and collation of such excellent, I do not see another game has a similar function, even if there is a few data, the third party Web site or plug-ins to provide more detailed data than the official.

3. Customized style, the implementation of news push

Push, this word compared to everyone is not unfamiliar, in this era of information flooding, the opening of mobile phones, Web pages, all kinds of information pop out, and we are accustomed to this life, the daily cycle of receiving the push to send information.

Using the app push method to give examples, software if you want to update, micro-trust If there is news, Weibo if mentioned, these notices will be pushed to your phone, and will be in your app icon labeled a small red circle, which is written in Arabic numerals, showing a few, represents how many messages you push. Many users have obsessive-compulsive disorder, must be the red point to clean up the comfortable.

These push way in mobile phone app is very common, but the use of the Web page is very few, we can use the user to develop this habit, bold use in the webpage.

Above is "QQ Immortal Spirit" Official website Homepage's News area, in the current official website is commonly used news tab reading, if the tab with the number of unread news bar, can let users know what kind of news in the first time the latest news, but also more let people have the desire to see, these seemingly inconspicuous push function, Can give the player a very good experience, so that players will not miss the news they want to see, but also better serve the hand to play home.

Conclusion：

The official website is not "chicken ribs", see how to turn it into a "sharp weapon".