Report on the rankings of Alexa website traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. According to the tool bar study, the only http://www.alexa.com/provided by the current only accepted tool strips are by public data. In fact, some companies may have similar data, China's web site may be 3721 and Baidu companies have this information, but they will not provide, these companies will only be used as internal research, because once the public, it is likely to involve the fairness of the real hypocrisy of other issues. Indeed a bit sad, as if the Chinese people do not use the GB standard also do not big five yards, with the Chinese do not understand the UTF8 code.

2. Another method is to install the routing statistics, but the installation of different methods will lead to different results, such as how often the refresh does not have the standard, after entering the child page, back to the homepage can not be calculated, the same IP repeat calculation how to calculate?....

3. Another way is to know from the side, that is, based on the various indications of the site, such as the number of ADS/page level, advertising price, accept the number of connections, other sites to the site evaluation and visibility, and so on.

China's growing number of Internet users has been providing opportunities for large web sites, the so-called large Web site, we can assume that, after meeting the following conditions, the site can enter the comprehensive monitoring phase, and then carefully analyze the value of their website investment and advertising value, to understand these sites, may bring us some benefits, When we may need to advertise in the future, we will find that the advertising price of these sites and the price of large portals is very cost-effective. For those who are interested in investing in these sites, it is also a great reference value.

Here are some articles about monitoring traffic

1, Alexa shows the flow is relatively fair, for any site, no need to install Alexa toolbar, Alexa to any site, no matter what your site, even the * * site, he also only recognized the flow to join his ranking. So the flow of any Web site changes, and the results of his robot crawling are the same. So you say Web site traffic, is just. But whether the rankings are fair depends on whether they are cheating. (Alexa robot called crawler, use it to collect data)

In addition to Alexa to find your own site, you can manually submit to Alexa/or update your website, let it visit you as soon as possible.

2, I refer to the Alexa toolbar formed by the formation of cheating, unless I tell you, very few people know, this is why foreign sites are usually higher than the domestic site ranking reasons. (I found that the cheating rule is six months to track its data every day to come out)

3, about the toolbar, you mentioned the problem: Alexa from where to start, when the installation of the toolbar, you visit the site, as long as the address bar appears address, will be Alexa records. Rather than where he deliberately tracked it.

4, and Google's relationship. Alexa site Classification directory is taken from dmoz.org. Don't forget, Google's site catalog is also taken from here. According to this classification information, a Web site in the Alexa is classified which type of country, is actually in the classification of dmoz.org is classified into which kind of country. Therefore, the so-called Alexa China site is the result of such a strong. Many sites, traffic is larger than the hundred site, but because his site is not included in the dmoz.org, or is included in dmoz.org non-Chinese/Chinese site classification, it will not be in the Chinese site hundred strong presence. Note Alexa on the site with the existence of links/similar sites, this data is usually obtained through Google.

5, Alexa crawling principle:

Alexa constantly crawls to every publicly available Web site and creates a series of data. Alexa collection of data created by the characteristics of the main: site information: evaluation, the site of the snapshot, point to the site links and related links.

On a daily basis, Alexa collects terabyte information about these sites. Crawling is external, do not need you to download anything, also prevent the normal use of the site. Alexa has been collecting this data since 1996 and increasing the amount of information collected.

Alexa Discovery Site Model

Alexa uses many techniques to discover information about Web sites and to create data and link characteristics for that site. (usually through google search to get these sites, if the site's ranking within 1 million, it will display the site data, if the daily ranking of more than 100,000 digits, on the Alexa map show his then curve)

Site

When an Alexa user accesses a site or Web page, the Web site returns to Alexa,alexa, which collects information mainly through it.

(Here's an explanation, why Alexa is relatively impartial, because when you visit a website, the Alexa toolbar will automatically prompt the site similar to the website, to guide visitors to visit, such as you are reading the Sina News channel, it will guide you at the same time access to Sohu news channels, the internet and so on , it is this information that constitutes the Alexa calculates a website traffic data part, for a while, I have placed some URLs and our Post Office login box in my past website. The site ranked at that time is 4.025, Alexa found after the site will be my website with hao123, 163 electronic post Office composition related sites)

Because of this, Alexa related links whenever a Alexa user visits a Web page, Alexa will suggest other relevant users may be interested in the site. On these sites, if there is a link, we alexa several techniques to analyze it, these technologies include:

Collective: All Alexa users access Path (URL)-This is the most important source of Alexa collection information, Alexa these paths as users believe that the network site is what, which is important.

Tufted: links to hundreds of thousands of websites that exist online are used to discover the structure of sites between networks, and Alexa analyzes them in interaction links. Use this database to discover and authenticate data for this site.

User's recommendation: Alexa consider my user's visit suggestions to expand the available links for their analysis. These recommendations include: users to the Alexa manually submit their own or other people's Web site, submit the relevant site on which page is linked, (above two points in the Alexa site submitted), in the use of Alexa, there is a submit health, let Alexa users to it submitted to the site similar to the Web page ...

Back: About cheating, if your home day IP in more than 500, it is easy to make your Web page reach 100,000.

If your home IP in more than 5000, installed Alexa to ranking the effect of Ascension is not very obvious.

2, about why there are a lot of changes in the curve, some smooth. It was a very important promotion during that time (and the promotion was time).

To million nets as an example: this year, million nets ranked quickly, from 100,000 to the current 4,000-odd, and, now you go to see, its curve changes are still very large. Why not? For a sudden rise in the million net traffic, I went to many times to find the reason, (this source is reverse tracking not come out, for million nets, this reason only may be, a large launch of the advertisement is good, this year, million nets successively occupy the home page of the large advertising position, the purchase of NetEase search of the full flow search (no matter what the search , the result is always first million net advertisement), through NetEase to netease free e-mail users sent mail ads, on the Tenkine on the text chain banner ads, on Tom's home page on the ads, in Baidu bought a virtual host, such as the first keyword, in Sohu purchased a virtual host, such as the first keyword, Buy the relevant keywords on google ......

The above is the million net why the flow rises rapidly, and the reason that the curve changes very big. The curve falls, often is the important advertisement which it puts on the expiration is stopped to launch.

In the same way, ebay, despite the larger flow of traffic, will have a very big change in the curve. It's all about the ads they advertise.

The above is only the reason why these large websites have changed a lot: advertising.

For general sites, the change curve is very large is three reasons: one may for the advertisement, two may be in some traffic very big website hangs the link, three may be the content of the website just becomes a certain time hot spot website (for example, when the Iraq War starts Sina and Sohu homepage Change full coverage Iraq war, Make it appear in that time larger Alexa curve). The above causes the flow of a sharp change, so the curve, there will be a reason for the fruit, only careful to find, can find its advertising sources (such as, look at the flow of ebay, whether to pay attention to the Sina homepage only, its advertising on less than 20, it launched a secret Web site alliance, in the site ads, through these sites, Each for ebay to take a user registration, can be 10 yuan. For the above, small site because in a large traffic site hanging an important link, and this link to take off, the Alexa will naturally show that its flow suddenly drop, Alexa curve changes produced.

For a smooth curve, it is self-evident.

As for Web site, it is the same, there are reasons inside. For example, 265.com, the flow has risen very quickly for four months, do not understand, and how to know this four months to 265 in the overall promotion, such as his ads in NetEase, he put ads in the computer, they arranged for a person and the flow of large Web sites for traffic exchange, the condition is that the other side to put pop-up windows, 265 pops up when the page closes. Another website station hao123, is not his own flow in the production, but he built by a number of Web site groups, in hao123 you can not see what is playing inside, if you go to find his site, you will find that access to these sites, will pop up a more mandatory window, Let you set the home page as hao123. Tom has been playing like this for six months, reminding you to set the homepage as Tom