Reporter blasted 51 rebate network over marketing

Recently, "New marketing" magazine reporter "left small royal" on Weibo to the Lei investment of 51 rebate net artillery: "More than 10 micro-broad number one months a day to turn 51 back to the net of the broken micro Bo, so I am full of boredom with the site of the mood, and questioned the return of the net" strong? " "At present, from the user's response, 51 rebate network microblogging marketing not only did not impress consumers, but because the frequency is too high, the user resistance." According to the author observes, the rebate net official micro-blog Operation traces Obvious, some of the tweets that contain product information are much higher than the number of comments, and some of the less-manipulated microblogs are not available, which is not commensurate with the number of 250,000 of fans, and there is reason to think that zombie powder accounts for a large part of the rebate net fan population. The author learned that the 51 rebate network at risk of damaging their own brand of excessive marketing, because of its own users seriously lost. First in the rebate ratio, 51 rebate net is far lower than the average level of other industries; Secondly, in the user, 51 rebate net return cycle and rebate conditions are extremely harsh, so that consumers want to get the nominal rebate amount is more difficult, such as must be full of 50 yuan and must be 50 of the whole number of times to be eligible to present, In other words, if there are 49.9 yuan in the user account, he also has no way to extract, and even a lot of users in the shopping after a months did not get rebate, even if the complaint is useless. Finally, I think that the importance of the brand does not attach importance to quality, no matter how powerful the brand, dissemination how excellent, the final consumer experience is still a real service. Inferior quality of service will cause harm to consumers, will eventually hurt enterprises to build up the brand, because quality problems and the collapse of the "big names" countless. 51 Rebate Network should take the industry development as the first priority, the user's interests and user experience, from products and services to attract users, rather than by means of violence to increase the exposure rate. 51 Rebate network of excessive marketing and suspected fraud will eventually affect the entire rebate industry in the eyes of consumers image.