Reporter observation: Can the Internet prop up the Kai-wing car?

car

August 28, Chery holding 50% of the domestic joint venture company Kai-wing car in Chengdu, held a brand conference, announced its brand formally established and released a Class A SUV concept car i-cx. As with Chery shares in the executive level of the company, the Kai-wing car at the Chengdu Auto Show momentum is not small, a conference of more than 500 people in the Internet concept of the light to do a vivid.

The other 50% stake was cleverly played by an Internet card by Wuhu, a government-backed car company owned by the Jiangbei Industrial district. Although the specific performance is still unknown, but the Kai wing trying to convince everyone that Kai Wing is a smart car. With its general manager Zheng said: "The opportunity of the Kai Wing is to use the Internet thinking to build cars." ”

The internet has been three words for some time has been hot in the car industry, Tesla's success let people see the development of another road car. Not long ago, SAIC and Alibaba Group just signed the "Internet Car" strategic cooperation Agreement, BAIC and Lok is also discussing the strategic cooperation across the field, overnight, car companies if not to mention the Internet concept seems to be embarrassed in the car industry mixed.

Internet thinking does allow the automotive industry, once a leader in the second Industrial Revolution, to stand at the crossroads of tradition and innovation after a century of development. Its biggest impact on the auto industry is to redistribute the value of the entire industry chain. The internet has reached an unprecedented level of transparency in the industry chain, enterprises can not only communicate with all suppliers, but also direct and consumer interaction, the original sequence of the industry chain suddenly become a point in front of you, you can directly and any one point of interaction. As a result, the chain of interest based on the industry chain will be broken and redistributed. The subversion and impact of the Internet on industry is true, but that does not mean that the Internet is a universal card.

Tsinghua University Automotive Research Institute Dean Zhao in the first financial "hundred years car industry to hit the internet" Forum on the Internet concept was exaggerated mentioned two extreme mentality, one is to feel that the traditional nothing, and the second is to think that the Internet can be covered with all kinds of diseases. In Zhao's view, the car industry will not be eliminated by the Internet, the auto industry and the Internet are interactive. Seizing the opportunities of the internet age will make cars more competitive.

Lenovo chairman Yang said at the recent summer summit of the 2014 Asian Entrepreneurs Forum, the Internet is not a substitute for everything, it cannot replace product innovation, it cannot replace technology research and development, manufacturing and supply chain management. "The Internet does not and cannot subvert the fundamental value of traditional industries, the core value." Like it was the steam engine and power that propelled the first two revolutions, it was a tool for liberating productivity. We can use it to improve the business model to promote efficiency. “

In the production research and development, the Kai wing will adopt the model of light asset re development. According to Lu Lihua, president of the Kai-wing Automotive Engineering Institute, Kai Wing Research and development team has 10-20 years of experience, but also formed a set of research and development system, in the resources, in addition to its own resources, there are external cooperation resources. Zheng stressed that the Kai wing only experience, no baggage. "If external resources are strong, do it externally." In research and development, 80%-90% of the work is System integration. "The production of Kai Wing is commissioned by the OEM and leasing mode, the use of domestic production capacity." "The company may be Chery or any business," he said. "Zheng said.

Integrated vehicle integration is a kind of light asset model, but this model has a high demand for the control ability of the core team and the system competitiveness of the enterprise. A veteran car practitioner told reporters that the integration of the vehicle must have positive development experience, this accumulation of current domestic research and development capabilities and standards is difficult to achieve, in addition, process management and quality management of integrated vehicle integration model is also a very important link. If you want to strengthen the control of the enterprise in the system, we must complement the research and development team this short board.

In terms of products, although the concept of the Kai wing in both inside and outside the emphasis on the smart car's tone, but in the product specific interconnection service has not been able to take out the bright spot. Its first product, A0 sedan, will be available at the end of the year, but Zheng also admits that the product needs to be further internet in many ways. "We will set up a research institute of Intelligent interconnected vehicles to conduct targeted Internet trait studies to lay the groundwork for future models," he said. Zheng said the Kaiser hopes to make a profit in 2017.

Car is a long-term industry, the Internet can not support the wing car, in the final analysis depends on all aspects of the Kai Wing's core competitiveness, for the automotive industry, the internet three words does not mean that you can omit or bypass those must go path. Enterprises must figure out how to practice hard skills, how to do research and development, to live product quality, manage the supply chain, do a good after-sales service and so on, these things the Internet can help enterprises to do, but take the place of its core value kernel. In the overall decline of the independent brand has not been suppressed today, Kai-wing this play the Internet card spoiler can set off a few spray in the auto market, this not only test the business of Kai-wing, but also test the internet this sign of gold.