Research and analysis on traffic source of business E-commerce website

Do business E-commerce, website traffic is the key, the order conversion rate depends first on the traffic of the website, and the source of the flow mainly has four kinds of channels, one is the search navigation, the other is the mobile terminal, the third is the media advertisement, four is the homepage, in which the mobile terminal and the homepage belong to the internal source, its main user is the Search for navigation and media advertising is the main channel to attract new customers.

For the old users, the website is very familiar with the Web site, and even will be a collection of sites, so that every time when shopping to save the site search process, with the in-depth application of mobile Internet, mobile terminal shopping convenience more and more consumers, for the use of direct web site and mobile terminal users, Its use of web site search navigation probability is reduced, but the shopping site itself layout, navigation requirements are higher, but the current mobile terminals in the classification, search for a lot of deficiencies, consumers need to be familiar with the site and goods can quickly buy the right goods, So from this point of view mobile terminals bring convenience, but also bring the decline of the shopping experience; Although the mobile terminal in this respect there are defects, but its convenience, ease of operation has become the leading factor in its development, the latest release of Taobao data shows that the wireless client regardless of the speed of traffic growth, the volume of the growth rate has exceeded the PC end , the main domestic users of the website, Jingdong, when, Fank and so on have launched their own mobile terminals, this type of traffic sources will not be other competitors or industry-related users of the clamp, relatively stable.

Search navigation, especially the rise of parity shopping search, has aroused the general concern of the major electric dealers, "Beijing-East war a Amoy" is this type of traffic for the typical case, the comparison shopping search through prices, commodity evaluation and other information for consumers to provide different sites of the same goods between the comparable experience, from the consumer point of view is more advantages than disadvantages, And for the electric business enterprises to bring the one hand is the industry price war, on the other hand, the website data has the possibility of being exploited, but from the industry's long-term perspective, shopping search is the trend, the market and consumers mature requirements to compare shopping more operable, through the shopping search import traffic will be the main customer source of the Web site ；

Different channel flow source applicable to different customer groups, its own nature of the difference is also very large, media advertising as the main means of market promotion, can be covered online, offline, its coverage is the most extensive; the convenience of mobile terminals more prominent, search navigation in the introduction of new customers with obvious advantages, Home is the main means used by the old customers, the four different sources of traffic are continuously subdivided and market positioning, the need to adjust the flow of timely import strategy, and increase the development of mobile clients and comparison search.