Research on different user requirements for the same keyword

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Chinese culture is extensive and profound, polysemy in our daily life of communication and communication is often encountered things, the different people, see, see, the same noun to the interpretation of the same, the view is quite different. In our SEO perspective is the same keyword has different user needs, then we need to study the needs of our target customers, so as to achieve accurate flow. Some people are greedy, always want to monopolize a keyword All traffic, this idea is very sad, there is this idea, you are very likely to enter the vortex of the edge flow. Know that you can not meet all the needs of users, only need to find your targeted users. In order to enhance the readability of this article, to my website for example, for everyone to explain. In this statement the company is specializing in the production of compressed garbage truck, hanging bucket type garbage truck, sealed garbage truck, docking type garbage truck, such as the sanitation of special car manufacturers, but in Baidu search garbage truck found a very strange problem, where is the blame? Please look at the following picture:

These are the results of the search for garbage trucks in Baidu, found that the first five of the first home has no garbage truck manufacturers related sites, are some what garbage car pictures, garbage car video, garbage car lyrics and so on, the point of opening these sites to discover that it was May days to sing a song called Garbage Truck, It is not surprising that users search for garbage trucks mainly to search for the relevant content of the song about the garbage truck. That is not our company's garbage car this model can not do keyword ranking? NO, we only need to grasp the target keyword for traffic on the line, although the most users of the word garbage car is for the May day of the song, but our real users want to buy a garbage truck, We don't have to worry about losing our target customers and users will filter out irrelevant content.

In addition, we have the same keyword in different periods of user needs to be predictable. After our analysis that garbage truck this song is expected to change over time people will pay more and less attention to it, because after all, there are too many popular songs, a song can not always be popular, so we can not worry, sooner or later the site of the garbage truck manufacturers will become the most important user needs.

Then look at the apple we are more concerned about, five years ago in Baidu search for Apple is to understand the nutrition of Apple, Apple's main varieties, such as some information about the fruit. Now that the iphone has become an arcade, user search needs have shifted, and users searching for Apple's phones are already larger than those who search for Apple's fruit. There is also a movie starring Fan Bingbing is called Apple, the user search Apple may be to watch the Apple film, and from Baidu rankings, want to see the Apple film is more than the search for Apple fruit this demand. Actually think of Baidu is also very fair, please look at the following figure:

Baidu will be the same period of user demand for the largest content displayed in front, that is, why the Apple mobile phone site will be ranked first. But we don't need to be discouraged, because when users look at the previous content can not meet their own needs, users will be interrupted to see your content below, we do not have to worry about the line in front of us will preempt our keyword traffic, so if you want to do apple this keyword, there is no need to go to and Apple official website to rob the first position. Do your industry first on the line.

Some people may think, if I can have a number of users need to do the keyword ranking first is not better? That is not more people point to my site, so that the weight is higher? If your site's keywords can meet the needs of most users, of course, it is possible, But if your site can only meet the needs of a few people, then even if you are ranked first, users will not buy the account. Baidu will take your rankings off by clicking on your site and jumping out of the rate. That would be bad for your site rankings. Keep your industry first and you've won.

We do not go to excessive attention and your site is not related to the same keyword user needs, we just do their own station on the good, do not and these sites for unrelated traffic to rob a badly beaten, or to the end of the injury or yourself. A word warns everyone: not your, you do not get, you do not need to get, because after all not your.

This article by Hubei Cheng Special Automobile Limited Company: http://www.hbclwzyqc.com/original offer, reprint please respect the original information.