Research on e-business mode of it store (Environment article)

It's been almost a year since we've been transferred to B2B2C. Looking back, B2B2C model is still quite difficult, has been trying to put some of this year's ideas and experience to write down, think for a while, feel the time is ripe, last night to a topic: "It stores how to play E-commerce", Wake up this morning and think about the problem and the dogma. So I used this topic, without it, just for everyone to make a reference. Send friends may have peers, also welcome everyone back to clap exchanges.

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Custom：

It stores: generally refers to the rental (sale) of the counter or the façade of the IT mall business, such as the Tripod Good, Broadway and so on. Does not include proprietary chain such as Acer three, Gome.

E-commerce mode: This article refers to the electronic commerce business in the combination of various elements of the way.

Reading：

Bjuser want to analyze from two levels: one is the company's environment, one is the business model, before our business model said much, the company environment is less, the model is the seedling, the company environment is soil, the two match well, in order to bear fruit.

First of all, the company's environment: not any company environment can foster E-commerce business, E-commerce has its own characteristics, need to be in a certain environment to grow. Many bosses always feel that the company spent money, put resources, copy the success of the model is very opportunity, the results do feel very tired, so non-stop substitution, finally nothing. In many such failure cases, from the very beginning is doomed to failure! Why? Because your company's soil can only grow sweet potatoes, can not plant a piece of silver! So how to build an electronic-commerce emulsifier in your own company? I think we can start with a few things:

1. Understanding. The real understanding of E-commerce, Internet customers to understand the consumption habits and ideas. Do not only E-commerce and the Internet as a means of making money, the need for careful research, using the idea of the Internet to do e-commerce. This is a big difference between the internet and the sale business: In the store, good places will always have people, money to earn. While the Internet is an open environment where customers leave your site in just 0.1 seconds, it is up to you to know more about your client if you attract a customer to the station, keep him and sell it to him. Similar ideas Guo also mentioned.

Push down this way: that's what we call the slogan: Customer-centric (in Ng's words: Customer satisfaction), and then up a level: focus on customer demand-oriented to build strategy, strategy, organizational structure, operating procedures and so on. It is very simple to say that the important thing is to do it step-by-step, even sacrifice their own efficiency and profit: Zappos customers to order a pair of 39 yards of shoes, Zappos sent to 38,39,40 shoes for customers to pick a pair, and then their own ramming postage customers do not take back, this customer service, which customer is not satisfied?

2. Organizational structure. The traditional It store management object is the merchant tenant, the brand merchant, the profit benefit originates from the rent, the advertisement expense. Single business operation, simple financial accounting. The retail business is different: there are tens of thousands of goods, suppliers are uneven, customers need ever-changing. This requires the organizational structure as flat as possible to speed up the flow of information, the traditional management of layers of approval is not suitable for e-commerce, organizational flat at the same time, how to make each parallel department of information flow is not limbo is a challenge.

In addition, unlike pure business-to-business, there is also a need for in-house specialized departments that coordinate the sale of business with E-commerce. After the organizational structure is set, the most important is authorization, it is difficult to imagine a new business model that is not fully authorized to survive in a traditional enterprise. Gome, Suning, big case enough to explain the problem.

3. Speed. In one of my previous posts, I talked about a problem: There are only two ways to win the future of retailing, both online and offline: cheaper and faster. After the organizational structure and authorization issues are resolved, the execution speed will determine its fate, make decisions quickly, execute quickly, and respond quickly. Why do you say that? Mainly internal and external factors, internal: fast, even if done wrong, can be quickly corrected (my previous boss gave me the words), external: must run to win the market.

Write so much, are the company's environmental problems, has not talked about business model, originally wanted to write today, noon opened a very long will, tomorrow continue to the IT store E-commerce model Research (model article)