Research on search engine optimization in Network marketing

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Search engine optimization is an essential job to get better search engine rankings. This article aims at the website structure, the website construction, the website promotion process how carries on the SEO to carry on the narration, elaborated how through the search engine optimization makes the website quickly by the search engine to collect and enhances the website in the search result rank, causes the network marketing position to consolidate.

1 Website optimization

According to the characteristics of different websites and the different needs of SEO, the site, columns, content and other aspects of the layout. Adjust the structure and presentation of the site, so that the site can more reasonably highlight more keywords to achieve the best results, without affecting the user to browse the situation as far as possible to the search engine friendly.

1.1 Website Architecture and procedures

The div is used to render the content of the Web page, to avoid the nesting of the table, and the inline table will ultimately reduce the overall page load speed. Div is very friendly to search engines. All the styles are in CSS, and only the ID call part is in the body. Search engine indexing technology is not yet able to index the site's frame structure, so you must discard the use of the framework. The Web site program that generates HTML pages should be the first choice for SEO. Basically, the HTML language page will be ranked in front of other language pages.

1.2 Web page size and depth

To properly control the size of the page and the depth of the page. Through the optimization of the Web page code, remove the bloated clutter of code, reduce the size of the page file, can speed up the loading speed of web pages, so that the spider program quickly indexed to important content. Make the file size of the page around 15K, preferably not more than 50K. Web page depth to maintain 3-4 layers for the good J.

1.3 Flash and pictures

Embed Flash content in an HTML file, and place key buttons or links into the inner pages outside of the Flash file to render in a separate, plain-text link. Search engines only read the text content, the image is not visible. Picture optimization One is to use the image object of the creation of Lt property, to increase the search engine visible text description, the second is to keep the image quality of the case to compress the image of the file size.

1.4 Using META tags

Meta tags are important in search engine optimization strategies to help you get better rankings in search engines. The META tag is divided into several categories, and the following are important:

Reference Title tag. The title tag may be the most important tag in a Web page, and it is the first part of the page to see. In this label must add the site keyword, put it in description and keyword before.

Article Descrirltion label. The description tag is behind title, which can be--d, paragraph, and include keywords to describe the site. The more often the keyword is closer to the meta, the greater the meaning. So try to put the key words in front of you.

(3) Keyword label. Compared to description and title tags, keyword labels are not so important. Some search engines ignore it completely, but using the RIGHT keyword tag is still valid for improving rankings.

Of course, also insist on updating the page every day, pay attention to the appropriate number of pages and page orientation optimization, appropriate internal chain strategy and other methods.

2 Link Strategies

2.1 Site Links

The reasonable construction of links in the station is one of the important technologies of SEO. Directly affect the search engine spider program crawling, thus affecting its friendliness. Site links mainly from the website navigation, site map, link source text, relevance links and text links and other aspects of optimization. Pay attention to control the number of chain in the article, interspersed in the article links can be based on the content of the number of control around 3-8; the dependency of the linked object is high;

2.2 Outbound Links

Search engines believe that poor content of the site is difficult to attract other sites to actively link. So the more a website is linked, the more popular it means. But, the search engine to each link measure also according to the link website quality to decide, the quality is more weighty than the quantity. The most able to promote the ranking of the connection is from the PR (PageRank) value of the higher site's homepage connection, as well as from the theme Community authoritative page connection [3]. Links weight ranking is: Portal > Industry Network > Professional Network > General website > Company website. Links in the way there are text links, js links and picture links, but the survey shows the best text link effect. As far as possible and this site content similar to the site to do links. However, it is best to pay attention to the links of the two sites preferably not under the same IP. If two sites in the same host IP, or domain name registration information is the same, link weight will be reduced, if there is a site by the search engine down the right or punishment, then linked to the site is easily implicated. Also note that a link to the site must not have nofollow tags. The role of the nofollow tag is not to crawl links, it means that the search engine will not be from the other side of the site through the chain of friendship took over. So in the choice of friendship links, to find out whether the other site used this label.

3 The impact of domain names and keywords on website optimization

3.1 Domain name selection

The domain name is short and easy to spell memory and contains keywords. For European and American markets as far as possible use. Corn, this will make the site appear more formal.

(1) The domain name regardless of the length will not affect the search engine to the domain name friendly degree. But it's best to use short domain names, so it's easy to remember.

(2) The domain name must have certain connotation and the significance. From the point of view of website optimization, it is best to include keywords when you choose to register a domain name.

(3) The length of the domain name when asked to search engine optimization also has a certain impact. In search results, it is often that the domain name time exists relatively long in front.

(4) Search engine has different weights for different domain names of suffix names. For the moment, the search engine gives. Gov,.edu,.org,.tom the weights of these domains are much higher than the general domain names, and. CN's domain name is relatively low.

3.2 Analysis and selection of keywords

Depending on the user's search habits, there are several types of keywords: critical keywords, hot keywords, generalized keywords, or combination keywords. Use keywords related to site content.

When setting the content of the Web page file, you should try to ensure that the key words appear and pay attention to the density without affecting the fluency of the article. The keyword density is best controlled at 3%, 8%, and is divided into regions. At the same time should also through the keyword Analysis tool to view the site keyword in search results location, adjust the optimization at any time.

The impact of 4 space on website optimization

4.1 Speed and connection number

The website's bandwidth is very important for the website, if the bandwidth is too slow, the webpage opens the speed to be very slow even not to open, the Baidu and the Google may include only one point or does not collect on this website.

The number of IIS or W-curved connections refers to the number of accesses that the server can accept at the same time, and can be simply understood as the number of browser windows allowed to access the Web site at the same time. The number of IIS is too small, if the search engine robot to the site when the number of IIS is used up and can not open the site, this will certainly affect the search engine included.

4.2 Server stability and security

A website of the server is the premise of the Service site, the performance of the server directly affects the site's operations and search engines included.

4.3 Selection of server locations

When choosing a server, you should place the server in a larger area of potential customers. China's network operators South Telecom North Unicom's pattern will not change basically. So when choosing a server location, consider the network where most users are located. For example, international trading companies and marketing sites may consider buying foreign hosts to build and optimize.

4.4 To check whether the IP of the selected server has been punished by the search engine

When you want to rent a new Web site space, you must carefully check whether the server's IP has been punished by the search engine, if it is, even if the site did a good job may be implicated, resulting in the site can not get a good ranking.

5 Conclusion

This paper introduces how to optimize SEO in the process of website structure, website construction and website promotion. Mainly elaborated how through the search engine optimization enables the enterprise website to be indexed quickly by the search engine and enhances the website in the search result ranking, brings the traffic to the website. But the search engine operation method is changing, so the above experience has certain timeliness. For now, I hope these methods can be helpful to the enterprise's Network marketing and website management. SEO is the most important part of the future network marketing, it is worth our further research and application.

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