Research on Network Marketing of machinery industry

Source: Internet
Author: User

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On the internet today, no matter what kind of occupation people are already inseparable from the support of the Internet, people are increasingly dependent on the Internet. Machinery industry dependence on the internet is also more and more large, usually people in the machinery of the problems encountered by the Internet to search. Through the market survey found that many mechanical users in the network marketing methods are often relatively single choice. But we can not say that a single way is wrong, new competitive network marketing consultants found that the machinery industry customers generally choose the main marketing methods are two: one is to put the keyword, the other is the industry platform to buy Wang Pu.

1. Put the keyword ads. Through the keyword ads to increase the fastest should be said that the site rankings, who price high who can row in front of several, so they are not the effect of the site but the price, in addition, in time we will be their own corporate web site platoon to the previous few, browsing the site are mostly some of the same industry competitors. And the company's ranking is only temporary, pay due to the site after the end of the rankings will have a significant downward trend. New competitive Network marketing consultant in the proposed website optimization design thought, the website optimization should grasp one of the principles is: Website optimization is not only search engine optimization, should adhere to user-oriented rather than search engine-oriented.

2. Industry platform to buy Wang Pu. Through the development of the industry in recent years more and more platforms, we choose a single industry platform will lead to our limitations, and access to the industry platform for most of the users are businesses, so the conversion rate of customers is not very high. If we understand the network marketing to know how to promote the way there are a lot of us, whether we choose keyword or industry platform of Wang Pu, are easy to cause the limitations of our promotion, so that the coverage of customers is far from the needs of enterprises.

New Competitive Network Marketing consultants through the mechanical Industry survey, analysis of characteristics to solve enterprise problems, and put forward the benefit of network services.

1. The customer's search quantity is big, the conversion rate is small. Whether the business or the user in the face of problems often through the network to solve, so the customer's dependence on the network is relatively large. Therefore, the new competitive network marketing consultants for the site to carry out a comprehensive analysis of the survey industry, the exposure of each keyword. Analysis of industry key words, so that the conversion rate of customers also greatly improved.

2. Enterprise's product is many, promotion single. The machinery of the Web site only by a single way has been completely unable to meet demand, the need for diversification of the promotion. New Competitive Network Marketing consultants rely on a variety of promotional methods, making corporate Web site coverage more extensive, more exposure, whether the industry platform or search engine can be covered.

3. The website on-line time is long, the effect is not ideal. General machinery of the site are very little attention to their own design problems, so that the site is not ideal, users can hardly browse to the corporate web site. Enterprises want to use the least amount of manpower and resources to solve the problems of enterprises, so the new competitive network marketing consultants from the early stage of the planning to the promotion of the later by the Professional staff responsible, so that not only save the cost of the enterprise, but also save the enterprise time.

4. High cost. Whether it is to put keywords or industry platform, the money spent is quite large, in the machinery industry some keywords competition, which also led to the expensive click. Industry platform due to the limitations of the promotion, so many customers can not get detailed information, but also lost a lot of customers. have been engaged in network marketing are aware of, network marketing is a cumulative process, the effect will continue to show in the cumulative, so the new competitive network marketing consultant launched a three-month free service, so that the site in the process of accumulation no longer to waste enterprise funds, to achieve the effect of pay, we are not only the machinery industry, This is what any industry would like to see.

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