Research on profit model of mobile phone game of tort

"It Times" reporter/Chenfeng (from Beijing) mobile game has aroused the attention of the industry chain, several major domestic operators and mobile game developers on the one hand to increase the development of the new game, on the other hand, also actively establish more non-operator channels.　　But at the terminal level, there are still a lot of problems to be resolved this is a common intellectual property litigation, behind the current mobile phone game developers on the present market frustration.　　June 22, from the Chinese mobile phone game Developers Alliance 6 companies, collectively to the alliance of another member of the Air network launched a lawsuit, sued the latter in the Internet to provide cracked version of the game download, and accordingly claim 1.2 million yuan. The plaintiff, who initiated the lawsuit, accused the air network of "cracking and uploading the plaintiff's mobile gaming software" and "the Act was not licensed by the plaintiff".　　The plaintiff said in the indictment that this "caused the plaintiff to lose the equivalent of cracked version on the defendant's website was downloaded the number of sales, the plaintiff caused a huge loss." It is understood that the dispute involving the 7 companies, are Chinese mobile game Developers Alliance member units. The alliance was originally meant to safeguard the overall interests of the mobile gaming industry and to tongshicaoge the alliance of a good industry environment.　　Behind this lawsuit, what kind of interest entanglements?　　The air network was sued the plaintiff acting lawyer Wang said to the IT times, the 6 companies of the lawsuit, has been in Beijing Haidian District Court case, each claim amounts to 200,000 yuan, the total amount of compensation claimed amounted to 1.2 million yuan. The 6 plaintiff enterprises and the game sued for infringement are: Beijing Xian Palm Software Technology Co., Ltd. "The River of Ssangyong", Beijing Cool that technology Co., Ltd. "four beautiful bucket landlord 2", Hua Yi Tian Xin Technology (Beijing) Co., Ltd. "Magic seal God 1046", Jia Fengyongdao (Beijing) Technology Co., Ltd. "The Legend of the Fairy 2",　　Beijing Hua Yu Wireless Technology Co., Ltd. "Conglinch 2", Tianjin Ya-Xun Tiandi Technology Development Co., Ltd. "Pandora Lamibao-Eternal legend." In fact, one of the focus of the two sides is how to judge the infringement of search results. This newspaper reporter in the corresponding search page to see "Crack the game, send text messages do not deduct fees, suggest offline" and so on. But also on this page, it is noted that the game source is another URL, and added a disclaimer. The statement said: These games are KO mobile games City "The search engine system automatically generates links to third party Web pages based on user instructions, in a way that is not manually retrieved," and its own "does not store, control, edit or modify the game works or its representations on the linked Third party Web page".　　Air network PR staff Miss Wang said that by the search engine automatically generated content in a manual manner, the application of legal removal exemption. In this respect, the plaintiff's acting counsel does not agree with the legal effect of the disclaimer.　　The plaintiff insists that the crack game does not come from a third party, but that it exists in the space the air network belongs to. On the afternoon of June 22, the reporters could not find these games on the aerial web。 The company's official told reporters that the company was the infringement of the game is spent 500,000 yuan, time-consuming development out of six months. After being cracked and placed on the website, the company lost a lot of money.　　Previously, the industry's well-known two sites because of the provision of cracked version of the download was prosecuted, after the settlement of a total of compensation for millions of dollars. The difficulty of active activism "under the Great Temptation of the App Store, more and more Chinese software program personnel are piling into the development of mobile phone application software." Conservatively, the number of employees has exceeded 100,000 and is growing at a rate of more than 35% a year. "AI Media Market Consulting chief analyst Zhang pointed out, now China Mobile MM Mall, China Telecom Space Mall, Google Androidmarket and so on, are imitation of the App store, such as the launch of the application Mall, more than 95% are free download, really few pay.　　As a result, few businesses and individuals are benefiting from the development of mobile apps in China. According to industry insiders told reporters that the current mobile gaming market is huge, but relying on individual users is very difficult to charge. After several operators focused on the SP, shut down the SP billing channel, many irregular SP can only rely on providing crack game download to gain popularity, in order to improve advertising or related benefits.　　In the case of insufficient income, the provision of third-party game resources, or to provide crack game search and download, has become an important means to improve traffic. However, as the development company or individual awareness of the rights to improve, many developers found that their results have cracked version of the download, will be the first time to find the Web site theory, most sites also stated that, if the corresponding game copyright owners think that there is improper content, you can to "game City issued a third party content suspected infringement of the specific written notice,　　We will take removal measures according to law. However, lawyer Wang said he did not agree with the legal effect of the air network disclaimer. He said that the plaintiff is not obligated to submit a tort notice to the defendant, "the infringer can not give the right to set obligations." "It is impossible for thieves to steal something from your home, but also to go to a thief's house to send a notice." "Apple mode is not replicable according to CMiC (China Market Intelligence Center) forecast, 2010 mobile gaming market size is expected to reach 2.5 billion.　　From the global point of view, mobile entertainment services are recognized as a driving force for the rapid development of mobile data services. As one of the important contents of mobile entertainment service, in recent years, with the continuous improvement and improvement of mobile network and mobile terminal performance, the mobile gaming business has become a veritable "gold mine" with the rapid growth momentum.　　The domestic mobile gaming market has shown a trend of rapid development in the past few years.　　But the consumer habits of more than 300 million mobile internet users in China are embarrassing for mobile app developers: Chinese netizens, including mobile users, are still used to downloading software for free, and the business model of domestic mobile apps is still being explored. At present, including operators, mobile phone manufacturers and software developers are trying to replicate the money-making AppstorE model, but in China has encountered consumer attitudes and payment patterns and other problems, restricting the real development of the mobile internet market. In addition, crack game spread is also the industry headaches. However, as many developers active awareness of the enhancement, many domestic mobile phone forums can not easily upload cracked domestic software, but to transfer the target. Reporter survey found that some of the domestic mobile phone forums are no longer provide for domestic games to crack version of the download, instead of focusing on the Chinese-made mobile phone games abroad. "This is not good, because the user can not cultivate the correct consumption habits." "Many companies are starting to look for new models of profitability before domestic consumer spending habits are premature," he said.　　Location of the information service provider Beijing Cloud Picture Yong Lian Company completely abandoned the software charging mode, hope to develop user groups, through advertising and e-commerce to make money. There are many companies and Shenzhen, a number of mobile phone manufacturers to try to implant application software, through the handset market-driven applications. However, this also caused many Shanzhai machine manufacturers built-in suction software problems. When will the mobile internet really become a golden hill? may also need to continue to explore the industry.