Research on Q3 mail marketing trend and industry benchmark

December 7, mail marketing service company Epsilon released 2011 years of Q3 Mail marketing trends and Industry benchmark Research report, for the vast number of businesses engaged in mail marketing to provide some reference, our "Network business Success" of the journal will also learn from experience.

These statistics are tracked by tracking the 5.7 billion emails sent by Epsilon in the 3rd quarter. Whether the year or the chain, the 3-quarter mail opening rate has increased, the click-through change is small.

Q3 Overall Performance:

1, the arrival rate of the message continues to increase, currently up to 96.5%

2, the opening rate of 23.8%, the chain increase of 7.1%, an increase of 7.8%.

3, the click rate of 5.5%, than 2 quarter increase of 0.3%, and last year's 5.4% similar.

4, the average number of users of the growth rate than last year increased by 14.9%.

Type of information

Statistics are mainly epsilon on its Dream Platform information classification, Q3 have half mail is marketing, some statistics as follows:

The biggest headache for email marketers is that they are spam. There are many factors that affect the spam score, besides text code, mail platform, network speed, mail template is also an important factor. A good email template will give you half of your email marketing success. The good system, the good mail platform, if we send the content of the message is prosaic, the mail template is not unique, then, your email will be treated as spam.

But many email marketers will focus on headings but ignore the preview pane, knowing that this is the first part of the recipient's eye, and it's also the deciding factor for them to decide whether or not to open the message. So be sure to use the preview pane to catch the recipient's eyeball.

Also, remember to test before sending, such as email theme, preview pane, call to action, etc. to see if it resonates with your audience.

E-mail is already a very mature marketing tool, many people usually will it and other marketing methods together, so as to achieve multi-channel promotion effect. Whether it is similar to the "network business success" such as the journal Mail, or product promotional mail, whether it is to do domestic or foreign trade marketing friends, are to promote the enterprise and promote products or services, so make good use of this low-cost and efficient way to promote.

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