Research on the analogy of SaaS business model based on cloud computing

Cloud computing is now a hot concept, and SaaS is an important part of cloud computing. SaaS is an important way for enterprises to go to information, and the study of its successful business model can be a very important reference for enterprises that are going to SaaS. This paper describes and analyzes the business model of the typical SaaS Enterprise, analyzes Ali software which is famous for software supermarket, NetSuite of enterprise management expert, and compares the Salesforce and 800 customers of online CRM.

Cloud computing and SaaS

SaaS originated in the era of the 90 's ASP, earlier than cloud computing, and cloud computing evolved from clustering and grid computing. With the advent of the concept of cloud computing, the two begin to merge, and the Academia divides cloud computing services into three categories: IaaS, PAAs, and SaaS.

Cloud computing becomes the 5th Public/utility (utility) platform after water, electricity, gas, and communications. Gartner, a market analyst, predicts that the world's cloud computing market will grow to $150 billion trillion by 2013 and grow at a rate of 27% a year.

As an important part of cloud computing, SaaS has become an important development direction of SME informatization. 2009 Domestic SaaS Market size has reached 35.42 billion yuan, an increase of 27.6%, the next three years the composite growth rate will reach 20%.

SaaS has the characteristics of low input, high yield, easy implementation and management, which will have a far-reaching impact on SME informatization. The construction of the SaaS business model is bound to meet the needs of the enterprise, which will facilitate the evolution of the SaaS market from a service form to a business model. Therefore, the research on the business model of SaaS successful enterprise has far-reaching significance, and it can be used for reference to the enterprise that is going to SaaS, and it has reference function for its orientation and development.

Ali Software-Software supermarket

At present, in the domestic online software services Third-party platforms are backed by large enterprises. Ali Software is one of them. Ali Software is China's largest E-commerce website Alibaba Group after the establishment of "Alibaba", "Taobao", "Alipay", "Yahoo", founded on January 8, 2007, the 5th subsidiary, is committed to more than 40 million small and medium-sized enterprises in China to provide online software services.

Ali software through the strategic cooperation with Microsoft, to "let the world No difficult business" for the Mission, E-commerce and online software services into one, for small and medium-sized enterprises to provide a single-stop online software tools, including small and medium-sized E-commerce tools, enterprise management tools, corporate communications tools and office automation tools. Ali Software Interconnection Platform is an open platform, this platform allows access to different types, not the same industry application software, business tools and services, will be summed up thousands of of ISVs (independent software developers) to provide products and services, and support for multiple single products business integration or application association, Thus forming a complete customer value chain (see Figure 1).

Figure 1 Ali software Business Architecture diagram

Ali Software has independent intellectual property rights of the Xplatform platform, to meet the SaaS mode of operation under the Multi-Tenant, High-performance, high expansion, high capacity, high security needs; Relying on Alibaba network operation experience, Ali software can achieve efficient, safe, fast online management software services.

For users, ISVs requirements are relatively low, registration is simple, do not need to register the approval process, will quickly gather popularity; users can easily be converted to ISVs, do not need to apply for a separate registration account; Software development API for ISVs, off-line development, software access after debugging application shelves, fast and convenient; SV provides more variety of products and services, more ISVs, and less requirements for ISVs.

netsuite--Station management expert

The NetSuite International Edition is the industry's first and only online business software that can support the entire company's business processes. This product provides full support to customers from Customer relationship management (CRM) to Enterprise Resource Planning (ERP) to Site functionality (see table 1).

Table 1 NetSuite Product function table

(Responsible editor: The good of the Legacy)